So you’ve finally decided to make a webpage, congrats! But the road to creating a successful and eye catching web page is not an easy one. More and more websites and blogs are popping up every day and with the exponential increase in the value and importance of online marketing and internet usage, web page development can be a stressful process. The job of making your web page stand out from others requires careful attention to many aspects of web designing, generating quality content and keeping the interest of your target audience.
Here are some of the most ideal ways to make a webpage successful:
1. Attract Visitors with a Compelling Logo
One of the first things your audience or visitors notice is your logo, so creating an eye catching logo is the way to go. Branding your company or anything that you’re trying to sell takes time and without a memorable logo like Apple’s, marketing can become quite difficult. Not all logos can make a lasting impression on customers, so make sure to research well before diving into creating an eye-catching logo as logo designing can become your “be all or end all”. And don’t forget to think of a catchy slogan to match your logo.
2. Know the Basics of SEO Techniques
The first steps to establishing a distinctive web page is to understand the world of search engine optimization (SEO). This includes everything from using keywords and phrases to make your visibility on the internet known to generating content that makes your web page SEO friendly. Not only does this help you rank higher on search engine results but it allows you to improve your website for the better by constantly updating your content to meet the trends of today while not losing the information that you wish to provide.
3. Reel in Visitors with the Right Content
In the midst of creating a web page, content planning and strategizing often gets neglected for other areas like web designing or creating an eye catching logo. Most people tend to keep the content planning for last and the web page gets lost in the sea of millions, but make sure you start organizing it from the beginning so that you can match all the other aspects of the webpage to your content. Think about what will go in all those boxes and who your target audience and plan accordingly. A good tip would be to place the most important or popular content in places that the visitor can easily see, ideally this would be as high up on the page as possible.
4. Trust the Influence of Social Media
With millions of active social media users, social sharing is a great way of increasing traffic towards your webpage and attracting potential visitors for real. Your established audience can share your webpage on other social media platforms which is one of the most appropriate ways to know if you created a lasting impression on users, stimulating even more users to come and visit your page. Including social media buttons is not the only way to integrate social sharing into your webpage; allowing social media sign in or designing the webpage with social media in mind are other ways to do so.
5. Make Sure to Keep Colors in Mind
Aesthetics are a big part of making your web page stand out as people enjoy looking at things that are pleasing. In addition to creating an eye-catching logo, there are many other features of web page design that are essential in attracting users and one of them are colors. But with the way the internet is growing, the number of website and webpages increases every day, intensifying the competition by a larger scale and thus, making it hard for web designers to work effectively. However, recent studies have shown that effective use of colors in web designing can win the attention of visitors. So your goal is to use colors to attract users to your website and keep them scrolling.
6. Keep it Simple
Yes, selecting the most relevant images, creating the most compelling graphics, picking the perfect typography, creating an eye-catching logo, choosing the right colors, all of that is extremely significant but at the end of the day if you fail to keep your web page minimalist, then it’s more than likely that people are going to skip right on to your competitors. The reason behind this is that it takes a longer time to load and for most people time is a key aspect in deciding whether to stay on and keep scrolling or close the tab and find another website. Don’t make that mistake of filling your entire webpage with too much graphic or color and try to find the balance between aesthetic factors and minimalism.
So, keep these simple tips in mind and prepare your webpage to stand out!
All photos courtesy of Pixabay