5 Reasons Your Blog Doesn’t Have Outstanding SEO
It is standard advice in the search engine optimization field to maintain an active blog. A typical SEO will advise a small business owner to post on their blog with regularity, maybe even as frequently as daily. Of course, very few small business owners have the time to put out a blog post on any schedule let alone one per day.
This article will focus on five reasons your blog is not achieving the SEO results you hope for. Simple strategy consisting of longer-form content, backlinks to every page, a coordinated effort between your social media and email marketing, and a turbo boost brought by guest posting will achieve results you have never believed possible for your blog.
Here is 5 Reasons Your Blog Doesn’t Have Outstanding SEO:
1. Blog Length
Google has changed their preference for content length dramatically in the last few years. It was very common a couple years ago to write blog posts in the 300 to 500-word range and achieve satisfactory results. This is no longer the case.
Recent studies have emphasized that a typical page one ranking is between 1,500 and 2,000 words.
A great way to produce long-form content, and not have it read as fluff, is to write about things you have deep knowledge of and include research and statistics. How-to lists are popular among readers and give you lots of avenues to pursue to meet the length requirements Google’s looking for.
While it may be tempting to become quite long-winded, Google has also optimized their algorithm for the usability of content and how well that content satisfies the searcher’s initial intent. Google, after all, makes their money from advertisements placed around their search engine database. The more useful their database is to the users, the more money they make. You can see why presenting in-depth and well-researched content is in their best interest.
Try to take a look at your blog with fresh eyes and see what design features might be out of date. You probably still have a side navigation bar that directs users into other posts or comments from users. Since many SEOs believe time on site is now a Google factor, consider removing these entirely so users are forced to scroll down.
Judicious use of images is also incredibly important for keeping users engaged. The irony of writing a 2,000 word blog post is that very few users actually read the entire piece. It’s much more common for them to read a bunch at the top and then start skipping around, jumping back into the text where an image catches their eye.
The second reason your blog is not performing as well as you had hoped in Google search engine is that you are not adequately providing backlinks to each and every post you published.
Again, SEO is changing as Google updates their algorithm and competition becomes more fierce. A few years ago, it was possible to rank a blog post on a highly authoritative domain without the use of deep linking. This is no longer true. If you do your own investigation of a page one result with several blog posts, you will see that each and every one of these blog posts has backlinks.
The world of backlink building is complicated, and it can be very frustrating for small business owners. Again, many choose to outsource this to their agency or web design professionals. Backlinks are not all created equal, and search engine optimization veterans know how to curate excellent backlinks. They understand the technical aspects such as relevance, anchor text, co-citation, page authority, and domain authority that all factor into whether a backlink will help a blog post rank.
3. Social Media
Social media is an excellent tool for disseminating blog posts to an audience that is eager to consume your well-researched information. If a small business has an active following it is easy to move initial traffic to a new blog post once it is released.
Posting your blog posts on your social site serves multiple purposes. It helps to keep your social media audience engaged as people are drawn back to your profile with every post. Frequent consumers find content they like and retweet the link to their profiles, which helps the content spread rapidly.
Sharing your content with your social media audience is also a source of potential links. The same people are also potential link creators who might find your post compelling enough to include in one of their future posts.
4. Email Marketing
Many SEO professionals are down on email marketing because it is no longer sexy. However, email remains one of the top used technology platforms. Almost all professionals check their email fairly religiously, which is why opt-in lists are so popular among marketers.
Similar to social media marketing, email is an excellent extension of your search engine optimization. Another reason your blog SEO is not doing as well is because your list is either non-existent or is too short.
As you generate well-researched content, the members of your email list are another excellent audience to share your creation with.
5. Guest Post
A final strategy to turbo boost the SEO of your blog is to do guest posting. There are two sides to guest posting and both have benefits for your search engine marketing.
First, it is wise to accept guest posts on your blog. Many webmasters shy away from this practice because they want to hoard the link juice. The data is somewhat confused on this issue, and many SEOs actually believe linking out to high authority websites helps your rankings.
Regardless of what Google actually does with outbound links, it is simply excellent marketing to build relationships with others in your niche. Allowing them to post on your website and gain a link from you opens a dialogue and potential relationship. These are excellent activities for introducing your brand to an influencer who you will likely bump up against in your industry in the future.
On the flip side, it is also excellent to publish guest posts on other people’s websites. The dynamics are very much the same but in reverse. If you make a regular habit of allowing others to post on your website and completing guest posts on other people’s domains, you will quickly see you’ve built up a small network of highly active experts in your niche.
Many small business owners are disappointed with the SEO performance of their blog. While they have been advised to weave blogging into their regular marketing activities, they don’t believe they’ve seen the results to justify the time. In this article, we’ve covered five major reasons this may be the case.
Change your blogging habits so that the length of your posts is closer to 1,500 words, and expect to do link building to every page that you’ve published. Think differently about social media and email marketing so that they are integrated with your content launches, which will improve your audience reach and potential content spread. Finally, become active with guest posting both on your blog and other websites. This will build up your network and create relationships to become invaluable for future content dissemination.