How To Cause Your Business To Appear Bigger Than It Really Is?
When you’re just starting out with a small business, it can be difficult to get people to take you seriously. If you stand out as a tiny, one-man business, most people will turn to a better know corporation instead.
If you would like to know how to cause your business to appear bigger than it really is, then read on!
Utilize a Central Business Address
One of the biggest mistakes you can make is to list down your home address as your business address. Doing so screams out that you’re a small, recently started business. While it may be unfair, most people will jump to the conclusion that you have little to no experience and choose to go to someone else.
Instead of listing your home address, you can either purchase virtual office space in town or get a box from your local UPS store. Either of these options will give you a centralized business address. Unless your customer tries to go to the physical location, they will assume you run an actual business in an office somewhere in the town or city that you live in.
This also allows you to separate your business mail from your home mail. While it may be a little annoying to have to go to town any time you get business mail, it is better to separate home from work when possible anyway. Then, you simply change your business address again once you have a legitimate small business up and running.
Keep Your Formal Title to Yourself
When you first start out, your title is obviously CEO. However, if the CEO is conversing with all of their customers and doing all the grub work for the business on their own, most customers will realize that you’re a one-man-band.
It is best to refrain from using business titles until you have at least a few employees under your wing. That way, people won’t wonder why the CEO is doing everything all on their own.
Make Sure Your Website is Professionally Optimized
If you don’t know how to design and optimize a professional website by yourself, you need to hire a freelancer or digital marketing agency to do so for you. They can help you set up a website that looks exactly like what you would expect from a larger business.
Not only that, but they should be able to help you bring more traffic to your website. This will allow you to start earning and growing out your business faster than if you did it on your own. Without an optimized website, you have little to no chance of building up your customers.
You can’t really expand a business without them, so it really is a necessity!
Create Business Accounts for Social Media Marketing
The last thing you should do is advertise your business with your personal social media accounts! If you do this, viewers will realize that you are the sole owner and worker in that business.
Even if you’re the only person involved in your business, create business pages for each of the important social media platforms. When people see these business pages, they’ll assume that the business is much larger than it really is.
These are just a few tips that will help you cause your business to appear bigger than it really is while you’re still building up the business. Utilize them until you’re big enough to have employees and a decent following!