Why Digital Marketing is Important to Your Business Growth?

You will find a difference between surviving and thriving and being a business owner, you are almost familiar with it. But do you know the importance of digital marketing as it relates to your business?

Why Digital Marketing is Important to Your Business Growth
In case a business is surviving, it means it is doing okay.

But if a business is thriving, it means it is growing. This indicates that it is increasing with significant strides. Due to this, the company employees are happy and the owner is excited. There’s no doubt that a business owner will always feel good to be in-charge of a growing business.

Now, you might get a question that what is that helps a business to thrive instead of just surviving? There are several factors that help the businesses to grow and one of the most important is digital marketing.

Digital marketing plays a key role in any business’s growth today. Are you reaping the benefits of digitalization and promoting your business online using online strategies? If your answer is no, you should start with it immediately.

Let’s take a look at the review of the best digital marketing agency of India that helps you to focus on your business growth by managing your business’s digital marketing.

Digital marketer believes that with the help of digitalization your business can reach to a great height. Their team helps to grow your business each day by acting as a lifeline for it. They follow the latest digital trends where the audience reads newspapers on digital platforms and produces music on their laptops.

They follow a completely different approach for everyone to stand unique. They believe that getting noticed is more important than being unique. Their creative and innovative team always searches for better ways so that a mark is created on the audience’s mind.You would amaze that, digital marketing & best web hosting goes hand-in-hand, plays a vital role to grab the visitor’s attention. This will lead to grow your business website.

Here are list of digital marketing activities which helps a business to grow, have a look:

SEO (Search Engine Optimization)

SEO helps to improve your online visibility by implementing profit-driven strategies. In SEO below mentioned steps needs to follow:

  1. Understanding Your Objective
  2. Website Audit
  3. Competitive Analysis
  4. Keyword Research
  5. Mapping Optimization
  6. Implementation
  7. Monitor Traffic & Rankings
  8. Refine SEO Plan
  9. Content Creation
  10. Reporting & Refinement

Website SEO Audit

This comprises of the below deliverables:

  1. Keyword Research for SEO
  2. Technical SEO Audit
  3. Backlinks Profile Audit
  4. Content SEO Audit
  5. Competition Research
  6. Action Plan

On-Page SEO

Their on-page SEO services comprise of the below deliverables:

Optimization:

  • Page Title Formatting
  • Page Titles Missing
  • Meta Descriptions Missing
  • Page Titles Too Short/Long
  • Meta Descriptions Too Short/Long
  • Page Titles Duplicated
  • Meta Descriptions Duplicated Sub Optimal Header Hierarchy

Keywords:

  • Competitive Analysis
  • Keyword Frequency
  • Keyword Analysis
  • Domain Authority Comparison
  • Incorrect Anchor Text Linking
  • Subpage Keyword Hierarchy
  • Keyword Search Volume Too Low
  • Long Tail Keyword Selection

Responsive:

  • HTTP Header – Different URL
  • HTTP Header – Same URL Vary
  • The site is Not Mobile Friendly
  • Switchboard Tags Vary
  • Generic Desktop to Mobile Site Redirection
  • Low Page Speed Score – Mobile

Indexing:

  • Robots.txt File Blocking Valuable Content
  • Robots.txt File Missing
  • Robots.txt blocking the pages of XML Sitemap Lists
  • XML Video and Image Sitemap Missing
  • XML Sitemap not available or URL isn’t listed in Robots.txt
  • XML Sitemap is Malformed/Incomplete/Outdated
  • Desktop Webmaster Tools Not Available
  • Low Page Speed score
  • Improper Canonical Tags Robots Meta Tag

URL Structure:

  • Generic Directory Structure
  • Unnecessary Directories
  • Unnecessary Sub-Domains
  • Dynamic URL Issues
  • Session IDs in URLs
  • Tracking Parameters in the URL

Linking:

  • Flash Navigation
  • Internal link issues
  • Missing Breadcrumbs
  • Breadcrumbs Missing Schema
  • Malformed Breadcrumbs
  • Sub Optimal Anchor Text
  • No Consumer Facing Sitemap
  • JavaScript Navigation
  • Unnecessary Internal No-Follow Links
  • Images Used in Navigation

Redirects:

  • 302 Redirects
  • JavaScript Redirects
  • Unnecessary Redirects
  • Meta-Refresh Redirects

Site Errors:

  • Page Does Not Return 404
  • Broken Image Links
  • Broken Page Links
  • Site Contains Page Errors
  • Missing Custom 404 Page Error

Link Building

This includes the below things:

  1. Link building strategies
  2. Link building resources
  3. Plan execution
  4. Tracking and reporting

Channels

Social Media Marketing

  1. Discussion about Project
  2. Research
  3. Content creation
  4. Approval
  5. Content Sharing
  6. Analyze the result

Paid Ad Campaign

This involves the below types of advertising:

  1. Search Advertising
  2. Display Advertising
  3. Social Media Advertising
  4. Remarketing & Retargeting

Email Marketing

Their email marketing service comprises of:

  1. Email Marketing Strategy
  2. Lead Magnets
  3. Call-to-Actions
  4. Email Marketing Software
  5. Email Newsletters
  6. Maintaining Email List
  7. Email Marketing Reporting

Creative

Content Writing

It includes:

  • Blogs
  • Articles
  • Website Content
  • Social Media

Graphic Designing

It involves:

  1. Logo Design
  2. Business Card Designing
  3. Brochures
  4. Banner Ads
  5. Advertisements
  6. Social Media
  7. Infographic Designs
  8. Web Graphics

Web Analytics

Heatmap Tool

It includes:

  1. Visitor Session Recordings
  2. Visitor Heatmaps
  3. User’s flow
  4. Ecommerce Conversion Funnels
  5. A/B Testing

Google Analytics

They offer the below services:

  1. Google Analytics Setup
  2. Google WebMaster Setup
  3. Sitemap Generation
  4. Live Chat Integration

URL Shortener

The shortener offers you the below reports:

  1. Statistics
  2. Manage URLs
  3. Set Expiry Date
  4. Instant Share

Epitome

From the list of the above services, you can see that digital marketer has covered almost all the services required for marketing your business online. You can always get the benefits offered by them.

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