https://www.6sdigital.com Wed, 28 Nov 2018 12:03:51 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.3 How to Generate Qualified B2B Leads Through Quiz? https://www.6sdigital.com/how-to-generate-qualified-b2b-leads-through-quiz/ https://www.6sdigital.com/how-to-generate-qualified-b2b-leads-through-quiz/#respond Wed, 28 Nov 2018 11:57:49 +0000 https://www.6sdigital.com/?p=5217 If you operate in the B2B space you know the importance of generating qualified leads.In today’s world of cut-throat competition where locational advantage has been nullified success often belongs to businesses that have a bigger and better list of leads. Unlike the B2C space where quantity of leads can often drive sales in the B2B […]

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If you operate in the B2B space you know the importance of generating qualified leads.In today’s world of cut-throat competition where locational advantage has been nullified success often belongs to businesses that have a bigger and better list of leads. Unlike the B2C space where quantity of leads can often drive sales in the B2B segment you need to focus on quality. If there is a business looking for products and services that you offer it is important for you to reach out to them before your business rivals do. It isn’t easy as your competition is also eyeing for the same set of customers and attempting to reach out to them.

How to Generate Qualified B2B Leads Through Quiz?
In case are looking for an effective means of marketing that won’t burn a hole in your pocket you should opt for digital marketing. You may already been running an SEO campaign of have been active on your Social Media handles. But that isn’t enough as your competitors are likely using the same strategies. You need to grab eyeballs in a convincing manner and this is where quizzes can work wonders for you. Many businesses in the B2B segment have been actively promoting themselves with quizzes and you may have come across such quizzes in the recent time.

Promoting Brand Through Quiz

The use of quiz as a promotional tool isn’t new. It has been there for a while especially in the B2C segment where brands have used personality and trivia quizzes to generate leads. The overwhelming success has encouraged businesses to try out the same strategy with tweaks for the B2B industry and the results have been positive so far. Unlike other digital marketing strategies that have lost some sheen in recent times due to over exploration quizzes lend a fresh breath to your digital marketing campaign. They are engaging and allow you to grab attention of your target clients easily.

Create Engaging Quizzes with Online Quiz Maker

While the idea of creating online quizzes sounds promising does it also sound like a challenging task at hand? Yes creating online quizzes with lots of questions, different outcomes and customized landing pages sound challenging, an online quiz maker would make it easy for you. An online quiz maker comes with all the tools you need to create a tailored quiz campaign. You can choose from a large gallery of templates based on your needs and the theme of your quiz. These templates are fully customizable and hence let you enjoy complete control over the creative elements in your quiz.

The state-of-the-art dashboard in an online quiz maker allows you to set up quiz within minutes. You can set as many questions as you want and determine the outcome of the quiz if you are setting up personality based quizzes for your potential clients. The lead generation form is integrated within the quiz itself and this ensures that every client who takes the quiz would have to share their contact information to complete the quiz before checking outcomes or success score. In-built analytics tools in online quiz makers allow you to keep track of the reach and performance of the quiz.

Why Quizzes Are Best form or Lead Generation?

If you are already experimenting with lead generation strategies you may wonder what are the advantages of quizzes and why it is the best form of lead generation.  When you use an online quiz maker and create a B2B quiz you’ll enjoy several incentives. These include –

Higher Engagement– How many blog posts that offer insights into a company’s services and products do you read on a daily basis? Few? None? The fact is you can publish dozens of blogs every month and promote them on social media but few are likely to be read. Quizzes on the other hand are engaging in nature. When you add fun element to them they would be able to grab attention easily and engage your target audience.

Faster Lead Collection– Thanks to their higher engagement rate you would also be able to generate leads faster. You would be able to constantly feed your sales team with new leads and this helps them stay motivated and charged up.

Qualified Leads – This is obviously the biggest advantage of using quizzes over other digital marketing techniques. Quizzes not only let you collect clients’ contact information but also let you know about their needs. If you are creative with your questions especially for personality based quizzes you would be able to understand your clients’ brand better, know about their goals and identify opportunities for your business

Tips for Setting up B2B Quizzes

Choose Right Direction– B2B quizzes are fundamentally different from B2C quizzes. Here you aren’t targeting an individual but a business. Even if you wish to use personality based quizzes you must set outcomes and frame questions that let you get insights about the business. It is important to choose the right direction with these quizzes where you engage with the users and passively promote your brand at the same time.

Capture Leads At The Right Time – Your idea of the quiz as an engaging tool should not be lost out on your eagerness to capture leads. Starting with a lead generation form before the start of the quiz may not be the smartest things to do. Engage the users and put this form before they can see their results or outcomes.

Offer Something In Return – You must appreciate the efforts that users would take while completing the quiz and you can reward them in return. Offer discounts on purchase of your products or other freebies. If you are in the service business you can offer them complementary services which can help turn them into regular customers.

To conclude quizzes are a great way to generate highly qualified leads in the B2B segment. When you choose a good online quiz maker you would be able to create engaging quizzes in short time and launch them on a platform of your choice without any hassle.

This article is contributed by Mark Gill, writer and marketing expert at OpinionStage.

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Digital Marketing Strategies for Plastic Surgery Clinics and Surgeons https://www.6sdigital.com/digital-marketing-strategies-plastic-surgery-clinics-surgeons/ https://www.6sdigital.com/digital-marketing-strategies-plastic-surgery-clinics-surgeons/#respond Thu, 20 Sep 2018 08:47:11 +0000 https://www.6sdigital.com/?p=5211 In the modern world where marketing has gone almost 100% digital, the majority of companies are trying hard to stay ahead of the competition. Numerous digital marketing strategies are similar for many businesses. However, there are several specifics which work only when applied to a certain niche. Know more about: Digital Marketing Trends in 2018 […]

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In the modern world where marketing has gone almost 100% digital, the majority of companies are trying hard to stay ahead of the competition. Numerous digital marketing strategies are similar for many businesses. However, there are several specifics which work only when applied to a certain niche.

Digital Marketing Strategies for Plastic Surgery Clinics and Surgeons

Know more about: Digital Marketing Trends in 2018

When it comes to plastic surgery clinics, the marketing strategy requires a serious approach. Many tips and tricks which are valid for other healthcare related businesses don’t work here. We would like to share several digital marketing tips for the owners of such business to take advantage of starting today.

Here is Top 5 Digital Marketing Strategies for Plastic Surgery Clinics and Surgeons to Follow to Make Their Business Successful:

1. Customer Analysis

The first step to creating an excellent digital marketing strategy for a plastic surgery clinic is doing a qualitative customer analysis. The marketing experts need to find out where their customers are, and how they research cosmetics procedures. In addition, they need to figure out what makes them choose one plastic surgery clinic over another.

It will take some time to research this information in order to make a topnotch analysis. Asking the right questions about your audience can help make a quicker and more resultative analysis.

After the analysis is complete, the marketing team can use the results to create steps for the marketing strategy.

Smart tip: The majority of such strategies in the plastic surgery clinic sector revolves around a millennial patient.

2. Creating A Website

Even before you learn the key information about the target audience, you can start creating a website. In the 21st century, any marketing effort without a website is useless. The website is the face of the company, which has all the important information about the practice. It should be content-rich and easy to find.

The majority of plastic surgery clinics’ patients find them online. That’s why all digital marketing strategies revolve around websites. SEO experts at Miromind recommend paying utmost attention to the content of the website.

Many potential patients research the surgeries extensively. By offering top-quality information about the procedures on the website, you get more chances to retain the audience.

3. Using Social Media Accounts

Another integral part of the modern digital marketing strategy is social media. Social media, such as Facebook and Instagram are excellent places to find your target audience and market your services.

For example, the before and after pictures of plastic surgeries are popular among potential patients. Offering them what they need most is easy. All social media content should be aimed at the target audience and link it to your website.

4. Offering Reviews

When people are looking for a plastic surgery clinic, they often base their opinion on the reviews they find online. Encourage your existing clients to post reviews on your website and on such resources as Yelp.

You can offer discounts or other benefits for sharing the reviews. Target your existing patients to get as many positive reviews as possible.

5. Remembering Mobile

Today, millions of people all over the world are using smartphones or other mobile gadgets. The majority of the plastic surgery clinics’ target audience does it as well. The best digital marketing strategy involves making the website mobile friendly. Booking an appointment or scheduling a consultation with a mobile device shouldn’t require more than a couple of clicks.

There are many different digital marketing strategies for plastic surgery clinics. They depend on the location, services offered, and the budget. Finding the right one usually requires professional assistance.

 

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Top 10 Social Media Marketing Tips To Make A Campaign Successful in 2018 https://www.6sdigital.com/top-10-social-media-marketing-tips-make-campaign-successful-2018/ https://www.6sdigital.com/top-10-social-media-marketing-tips-make-campaign-successful-2018/#respond Mon, 11 Jun 2018 07:03:47 +0000 https://www.6sdigital.com/?p=5204 There have never been better days when it comes to social media marketing tips. While this type of online marketing can be considered a strong driving force for branding, creating quality leads and motivating sales, it can also be a lengthy and time-consuming process to watch out for. That’s why the key toward being successful in […]

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There have never been better days when it comes to social media marketing tips. While this type of online marketing can be considered a strong driving force for branding, creating quality leads and motivating sales, it can also be a lengthy and time-consuming process to watch out for. That’s why the key toward being successful in this industry is to figure out how to make and carry out your overall plan. For most businesses trying to attain great results, they should be able to know and understand some essential social marketing tips aboard. With several challenges along the way, you’re fortunate enough to have known these step-by-step plans today.

social media marketing tips 2018

Know more about: What is Social Media Marketing?

Follow these top 10 social marketing tips to make your campaign more successful in 2018.

1. Determine your goals

In most cases, having a successful social media marketing campaign has something to do with goal setting before doing all other plans. After all, you cannot craft your strategy if you’re not able to identify your goals from the very beginning. To establish a dynamic foundation that would make your marketing a success, it’s best to be specific, measurable, attainable, relevant and timely in terms of your business goals.

  • Be sure to be specific when it comes to what your business objectives are heading for. Remember to set goals that can measure your success. If possible, avoid vague ones that wouldn’t lay down what is exactly expected from your marketing campaigns.
  • In determining your goals, make sure they are measurable. A goal setting which is answerable by “yes” or “no” can be a very good standard to look up to.
  • Avoid setting goals which are less likely attainable in the long run. It’s always a perfect idea not to go beyond your realistic expectations.
  • Don’t ever waste your time creating goals which don’t have something to do with your marketing efforts. Be sure they are relatable to what you want for your business to grow.
  • Goals are set with time. Ensure you’re not stagnant when you’re trying to reach your goals. Stay on top of them by setting dates.

2. Create a solid strategy for your marketing campaign

After you identify your goals, it may be about time to make a concrete marketing strategy that would rock your business. While strategizing can be a complex task to do, you can make the most out of it by starting from the basics.

  • You may not be successful in every campaign if you lack the proper strategy that would guide the whole process. Doing campaigns are challenging, thus crafting a well-planned strategy should be prioritized.
  • For instance, you can use your goals to establish your plans. Begin by knowing what metrics you’d want to track. Make up your mind whether you’re trying to drive leads to your site or improve your overall branding.

3. Know your audience

Your social media marketing would be rendered useless if you don’t identify your target audience. You can be effective in what you’re trying to achieve if your campaign is specifically designed for them.

  • Knowing and identifying your audience can be achieved by studying your clients. Take a look at their demographics, industries and individual goals so you’d determine who you should be the focal point of your marketing campaign.
  • Furthermore, talking to people in a more personal manner can go a long way in figuring out what content you should more likely use to get the interests of your target.

4. Get to know your competitors

Take full advantage of your social media marketing tips by researching your competitors. In some cases, doing a research about them is considered an essential step that you shouldn’t miss for your campaign.

  • Remember that getting to know your competition can provide you with valuable insights with regards to what’s working best for your rivals, thus you’d be able to develop your own campaign for the better.
  • Being successful in your efforts may mean revealing your competitors’ marketing strategies. You can actually do it by doing a manual research or by utilizing a specialized tool that would help you gather relevant information about your opponents.

5. Decide on what social media platforms to use

Don’t get too overwhelmed on using more social media channels for your marketing plans, In fact, it’s usually a mistake gaining followers on several platforms as you may end up having poor results.

  • While you’re half of your way in getting the most out of your social marketing tips, be sure you select the right channel to launch your campaign. Study each of these social media platforms by considering who may need your product or services.
  • Additionally, investigating what channels your competitors are using can give you an idea to move on that specific platform to get more followers. However, it’s worth keeping in mind that you don’t have to be present on every channel they’re using. Choose the best that would bring you success in business.

6. Broadcast trending content

Publishing a unique content can be a great marketing strategy that every business owner should consider. In coming up with great contents, make sure to keep your audience in mind.

  • For example, you can have blogs and other types of articles as your wise choices. Look for topics that you think would catch the attention and interests of your target. Also, post contents which are relevant and trending. That way, you’d avoid turning your followers off.
  • In addition to content making and broadcasting, it’s wise to plan out what you post well. Remember that your goal is to create one that would help you engage with users. Give your own spin as you and your product or service are unique, which is why be wary about drafting contents which are more likely out of line.

7. Hire a proficient social media manager

As a business person, it’s actually no question if you can’t handle everything about your business. Thus if you want to maximize all your resources toward productivity, consider employing a qualified social media manager.

  • Behind every successful marketing campaign is a person who possesses strategic thinking, organizational skills, and branding expertise. However, it takes these qualities before someone can become a skilled manager.
  • Take note that getting favorable results from your campaign has something to do with how well you manage your social media accounts – and you can’t do all the monitoring by yourself, which is why don’t ever hesitate to get someone who has the appropriate skill set required for the job.
  • Operating a social media marketing campaign needs someone who can strategize, organize and understand every aspect of your business brand partnered with good communication skills and professionalism.

8. Take advantage of social listening tools

Being powerful in terms of monitoring the impact of your campaigns, social listening tools can tell you what people would say about your brand rather than what they say to your brand.

  • With this kind of tools, you’d be able to increase your social media engagement among your audience. You can even learn what people are talking about.

Another good thing about social listening tools is the opportunity for you to check insights people may have regarding your brand, hence providing good ideas for your content.

9. Connect with your followers

A fruitful social media marketing doesn’t stop with a posting of content and using of social listening tools. In fact, you have to work everything out to gain more followers and later on engage with them more often. Doing it may mean you’re on your way toward achieving the pillars of success for you and your growing business.

  • For social media marketing to be a win, you need to search for efficient ways on how to improve your engagement methods or how to increase social media shares. While there can be a variety of ways whereby you can effectively connect with your followers, responding to their comments personally and tagging them can be good social media efforts.
  • Moreover, you can also include links to your posts so your followers would know what to do next. Provide links to your blogs and other calls-to-action to encourage them to take action with what you post on social media channels. With millions of online users worldwide, be updated with the latest trends such as using hashtags when publishing something on social media. Hashtags can help your content become more visible.

10. Analyze results

You can’t measure success without taking a look at the results. Do a regular analysis of performance so you’d determine if the whole campaign has served its entire purpose. Compare the results with your goals and check whether your plans have paid off. Otherwise, you wouldn’t be given a valuable idea as to which one has failed. That way, you’d know whether there’s a need to re-purpose and repeat the whole process, keeping good results as well the momentum alive from start to finish.

Conclusion

There’s always no perfect strategy in terms of improving business’ productivity and profitability. Even with successful online marketing, you can’t really get rid of challenges to your business along the way. While you may feel excited in the beginning, there may come a time that you’d get burned out and drop motivation with your efforts. Thus to avoid ending up with not-so-good results, follow these 10 social media marketing tips and you’d be surprised with how much followers your business has garnered,  the number of traffic you’ve attained and the new set of leads you’ve driven. If you think of getting a reliable internet marketing service provider that can stay focused with some of the topnotch social media marketing tips, there are many companies out there like Omega SEO that offer premium search engine optimization and internet marketing services you’ll surely trust.

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5 Tips for Small Business Owners When Thinking About SEO Strategy https://www.6sdigital.com/5-tips-small-business-owners-thinking-seo-strategy/ https://www.6sdigital.com/5-tips-small-business-owners-thinking-seo-strategy/#respond Fri, 01 Jun 2018 08:44:28 +0000 https://www.6sdigital.com/?p=5195 In today’s highly competitive online marketplace, a strong web presence optimized for search engines is a must for every business. It defines the key difference between a successful business and one that is struggling to become stable. However, small business owners often don’t know where to begin in terms of SEO marketing strategies for higher […]

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In today’s highly competitive online marketplace, a strong web presence optimized for search engines is a must for every business. It defines the key difference between a successful business and one that is struggling to become stable. However, small business owners often don’t know where to begin in terms of SEO marketing strategies for higher online visibility. If you are also wondering about the SEO strategies for your business, we have got you covered.

5 Tips for Small Business Owners When Thinking About SEO Strategy
To start with, we opine that SEO (Search Engine Optimization) is not only about getting a higher rank in SERPs (Search Engine Result Pages); it is more about building your web presence in front of the relevant, target audience. And for this, small business owners or marketers require a well-rounded SEO strategy.

Know more about: Why Business Startups Should Spend On SEO?

Here top 5 SEO tips and suggestions for small business owners when they are working to develop their SEO strategy:

1. Optimize your website for search engines

The first and foremost step for effective digital marketing is to have a well-structured, mobile-friendly website. It must be professionally designed and be optimized with informative and engaging content containing relevant keywords. We highlights that the basics to an optimized website include correctly placed headings like, H1, H2, etc., and keyword-focused URLs, Alt Tags and meta descriptions.

2. Create and publish high-quality content

We suggest publishing high-quality content that rightly explains why a customer should choose you are the key. Do you have the product they require? A service they need? Your content must explain how you can meet the needs of your audience and do it better than your competitors. And not just your content, the images on your website must be optimized with relevant keywords to become search engine friendly.

3. Create local SEO listings

Next step to build a strong web presence is to list your business at authoritative local sites, we recommend. It is important for small business owners to provide consistent information viz., business name, address and contact details across all local sites. This helps in confirming the business’s identity to search engines as well as getting additional links to the website.

4. Build Authority Links

To improve a website’s ranking, small business owners or marketers must focus on building quality back links. This can be done in various ways. We adds that to build relevant, authoritative links that drive real website traffic, small businesses can partner with their niche-specific influencers, build partnerships with local organizations for link back, or create premium content in the form of case studies, white papers, podcasts, eBooks, infographics, portfolios, etc., that can help crack the deal.

5. Go social with video marketing

To further enhance your SEO and content marketing strategy, you must consider video marketing across platforms like YouTube, Facebook, Twitter, etc. Videos can help small business owners in gaining authority, building their brand, showing products and services, as well as finding new opportunities to expand.

Last thoughts

Reportedly, with Google accounting for over 79% of global desktop search traffic in 2017, followed by Bing at 7.27% and Yahoo at 5.06%, it is no wonder that SEO has undoubtedly become vital in the present modern business landscape. This is why small businesses must invest in the right SEO strategy and formulate a well-rounded, thought-of digital marketing plan to gain a competitive edge in the market, and appear on top of the SERPs, irrespective of the industry you are in. It is critical to begin today and work towards building a strong foundation of the online business to drive more traffic, create more customers, improve conversion rates and build brand awareness. SEO may be a slow process, but helps businesses yield higher results with time.

As a wrap up, he says you must use a proportionate mix of short and long tail keywords for an optimized website, create informative, engaging content by keeping the reader in mind, build genuine, authority links from relevant websites, and don’t forget to keep a tab on your website’s performance and benchmark it against your key competitors.

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6 Digital Marketing Trends 2018, Worth Paying Attention https://www.6sdigital.com/digital-marketing-trends-2018/ https://www.6sdigital.com/digital-marketing-trends-2018/#comments Mon, 29 Jan 2018 08:53:15 +0000 https://www.6sdigital.com/?p=5177 The awareness of technology and its benefits have increased a lot. There was a time when technology didn’t have much influence on the lives, but nowadays there is an accessory decided for each task and duty. In the past the washing of clothes was much more difficult, people used to wash them with their hands, […]

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The awareness of technology and its benefits have increased a lot. There was a time when technology didn’t have much influence on the lives, but nowadays there is an accessory decided for each task and duty.

digital marketing trends in 2018

In the past the washing of clothes was much more difficult, people used to wash them with their hands, which was a very irritating task to do, and it not just consumed more time but required a lot of effort. There were always chances of rashes and skin issues with washing clothes on your own. But now there are washing machines which are getting advanced day after day. There are both manual and automatic washing machines developed for the convenience of users.

Know more about: digital marketing trends in 2017

As for washing machines, technology is even playing a bigger role in marketing. Once marketing was a total headache though it did generate revenue the tasks to be performed were very stressful. You had to convince the customers with all your potential, and it required lots of work for sketching and implementing your demos. But through digital and technology affiliated marketing things have become a lot easier. There are many reasons for a person with marketing as a profession to introduce technology.

Everyone tries to make their business and product look attractive so that the customer buys it easily. The user of the current time is becoming increasingly disinterested with all the typical and annoying sales pitches and websites so now if you want to keep your users engaged with your site you need to come up with something new and innovative. There are many ways with the help of which you can do the content marketing easily and efficiently.

One of which is to add videos to your site. Using videos in the publicity of your brand is an ideal medium. It helps you and guides you regarding the brand, its origin, its goals and objectives more effectively. It offers a better experience than any other media.

Digital marketing is very beneficial for marketing purpose. One of the biggest concerns with this employment is related to the time spent. You need to consume your time a lot so that you can increase the frequency of customers. And digital marketing surly saves your time.

There are many other advantages of digital marketing that can be very vital for your business. It makes everybody turn towards technology for business. But the renovation is getting into a new stage from 2017. In 2018 digital marketing is going to be very accurate and precise with the unnecessary information.

There are Top 6 Digital Marketing Trends 2018, Worth Paying Attention.

1 Impact of video advertising

impact of video advertising
Video advertising is one of the most common and most concerned types of marketing. Through video advertising, you can force your client to approve your product. It can be very difficult for you to express your business entity and your brand live in front of the clients. A video can help you get their attention with ease. It can be very difficult for you to prepare for a speech or any other conversation with your clients, but a video can be very beneficial and very likable.

With advertising of your brand through a video can be much easier and efficient as compared to presenting it live in front of an audience. The making of video can be much easier and relevant. You may take some time and steps to compile a good video. While making a video, you can be able to perform amendments and can even edit it.

First of all, you must decide a brand or a product for the marketing. The product to be chosen must have a great demand and a great value in the market. The item you may choose for your marketing purpose must be unique and prestigious for users. Day by day new and renovated products are being introduced in the stock market. You must not copy another person’s idea. Your product should be a rarely sold item so that its introduction to advertising can make it popular. The product must be decided according to the requirements and needs of people.

After getting a valid product idea, you may have a brief note to its specifications. You may take expert advice from a person with idea relating the same product. After getting advice and a brief note on your products specifications, you may write the script and made a video of it. The location to be selected must be a prime one, and you should go through your video again and again to determine errors and for editing purposes.

2 Social Media

social media
From the past decade, social media has gone to a new level. The power of social media is increasing day by day. This power supports the voice of the majority and neglect the ideas supported by minorities. The power is a nation based rather than a politician or a wealth based. There are no limits to social media. The media is being extremely progressive with the help of youngsters. There are loads of youngsters showing their intent and passion towards this field. There are high positivity and negativity extracted from this media.

The biggest advantage of social media is about its character. Any person can be a good part of social media. Rich and poor people combine their thoughts about an issue using social media. The idea of racism is much decreased, and people of different character can be a part of the same resolution. But the disadvantage is about its extremism. It can be very harsh and extreme at moments.

The importance and value of social media are increasing day by day. The frequency of people getting indulged in social issues is rapidly ascending. Due to this increased frequency of people marketing can get a lot of benefits. The number of people affiliated with social media in 2018 will be lots more than that in 2017.  So to advertise your product social media is the best way. Your product can get fame and prestige rapidly if it is good enough.

3 Television

television
Every person likes to watch TV. You can advertise your product on television as the specifications of your product can be viewed by many people, and it can even impress many users to be your regular customer.

4 Smartphones

smartphones
A new brand is incomplete if it doesn’t have an application for all of its purposes and tasks. The era is being modernized, and the people are supporting the idea of the usage of mobile phones for getting in touch with their stuff. You may form an application so that your customers can get in touch with the brand with ease.

5 Optimize your app for mobile phones

Your app dedicated to mobile phones must be optimized. According to Google, more than fifty people of people leave the page if it takes too long for it to load. So to let your customers remain satisfied and happy with your product you must optimize your app so that it can work properly and can take less time to get loaded.

6 Content marketing

content marketing
It is not the most prolific way to advertise your product, but it still can be very beneficial as many people do read articles. Also, there are people who are book lovers so while reading books online, they can read your scripts as well.

This article is contributed by Shawn Marshall, content marketer at SQUARESHIP.

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How to Find Untapped Keyword Ideas? Fast and Easy https://www.6sdigital.com/how-to-find-untapped-keyword-ideas/ https://www.6sdigital.com/how-to-find-untapped-keyword-ideas/#comments Mon, 22 Jan 2018 12:00:20 +0000 https://www.6sdigital.com/?p=5165 Keywords are one of those website optimization elements that seem to be the most important for every website owner, blogger, e-commerce store runner and freelance writer. Search engine crawlers still perceive the text better than any other forms of content. So keywords stay those major instruments of optimization and promotion of a website. For years […]

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Keywords are one of those website optimization elements that seem to be the most important for every website owner, blogger, e-commerce store runner and freelance writer. Search engine crawlers still perceive the text better than any other forms of content. So keywords stay those major instruments of optimization and promotion of a website.

How to Find Untapped Keyword Ideas?
For years bloggers and SEOs addressed to Google Keyword Planner during they research for keywords. It was free and provided a sufficient data about the search volume and competitiveness for keywords users typed into the Google search field over years. But recent changes in its functionality (grouping keyword volumes mainly) make this tool not as helpful as it was before and push users to search for alternative ways of keyword research.

Google Keyword Planner Pitfalls

One of the researches on Moz revealed that those average search volumes SEOs are used to count on are in fact too average. If we check out two keywords with the same “average volumes” in some of the advanced keyword tools, we may be surprised how they volumes differ. E.g. if we search for “web design” in GKP, we get the keyword ideas like ‘web agency’ and ‘web design company’ that have the same 10K – 100K average monthly searches.

keyword research
If we check out those keywords in other keyword tools, they usually show us more exact numbers for search volume that may differ significantly. Thus, we can see that ‘web agency’ has 9K global search volume:

web agency keyword overview
While ‘web design company’ shows whooping 23K of global searches that is 14K more than ‘web agency’:

web design company keyword overview
Taking into account that click rate for the ‘web design company’ is higher and the difficulty is lower, it’s a good point to consider the latter as a good keyword for your project or blog post.

Essential Keyword Metrics to Consider

When you’re searching for the keyword ideas, you shouldn’t just grab a bunch of random phrases you like and optimize your content. This tactic leads to nothing and definitely won’t bring you the desired results – getting into the Google’s Top10. Thus you should take a closer look at your keywords and check out the following characteristics:

  • Search volume. It displays the number of searches users perform for a given keyword. As I mentioned above, Keyword Planner shows average numbers that are way too rough. So it’s better to check out the search volume at other resources.
  • Keyword difficulty. This metric will show you how hard it will be to trudge your way to the top for a given keyword. It is measured by a number of backlinks you should get to the page to get it ranked in the Top10.
  • Estimated traffic. It’s all simple here: the higher this metric is – the more traffic you may get to your page for a given keyword.
  • Number of clicks. Some keywords may have a decent search volume but a low number of clicks. Google treats some search queries as ‘questions’ and shows the answer to them right on the search results page, e.g. ‘new york weather forecast’. Since users get the answer at once, the results for those queries usually get a low number of clicks. So you should consider the so-called ‘topical’ keywords with a decent number of clicks.

 

new york weather forecast

Finding Keywords without Keyword Planner

It doesn’t mean that Google Keyword Planner is completely useless and you totally forget it. It can suggest you keywords for your existing landing page or bring you a ton of ideas for your product pages from its entire database of keywords for various industries.

And, of course, GKP is still the best tool for search engine marketing research and PPC campaigns. It is the primary function of Google Keyword Planner. When you search for keywords for your own website or blog, it’s better to use some alternatives. Let’s check out the best and sometimes not so obvious ways of finding untapped keyword ideas.

Get into Your Users’ Shoes

Most of the website owners make the same mistake when they start researching keywords: they just aim at the keywords with the highest search volume and the greatest traffic potential. And end up targeting keywords all other including their competitors are into. Nevertheless, the statistics from Google claims that up to 20% of searches have never been performed before. It’s a great number actually. And you can definitely bite off a piece of that juicy pie.

There are a few ways you can do it:

  • Do some guesswork and try to figure out what keyword phrases users can type into the search field. Pretend that you know nothing about your product’s features and peculiarities: how would you search for it?
  • Ask your users and potential clients directly: they can leave feature requests in support chats or on social media, drop you some ideas for your product improvement or a new product line etc.

Guessing the Keywords

In the first case, you just have to try out searching Google using descriptive phrases that can help you understand the so-called “user’s search intent”. Thus, you can try to imagine what would users who don’t know the ‘coffee brewer’ title type into Google. Variants like ‘device for making coffee’ would be a good suggestion.

Then take a look at the ‘Related searches’ area below the SERP. I bet you can find a bunch of amazing ideas among those suggestions. And they will be much better than those you can get in Google Keyword Planner.

searches related to device for making coffee
Another good idea is using Google Trends to check out seasonal keywords or keywords that show a good search volume through the years.

Asking for Users’ Help

There are many ways of getting the feedback from users: onboarding forms, questionnaires and simple requests for feedback in emails, on-site forms, autoresponders, posts in social media etc. Of course, you will not ask them to drop you a few keyword ideas. Just ask the questions they may be interested in.

People love sharing their experience, both good and bad. Ask them about their goals or cases when your product helped them to achieve success. Or the issues they solved with your help. Don’t be afraid of getting complaints about the product or service – use them to improve. By the way, you can also ask people what product or service they would like to get from you.

The feedback from your users will not only provide you with a fresh portion of information. You will also get:

  • Ideas for new features or product line that your competitors might not offer yet;
  • Blog topics ideas and the keywords you may use for your website optimization;
  • The best thing is that you will get the idea of what words and phrases your customers use when they search or describe your product and thus you can optimize your website product pages or blog posts to target your audience exclusively.

Check Out Your Competitors

As famous saying states “Keep your friends close, and your enemies closer.” Of course, your competitors are not your enemies. But to succeed you still need to know as much as you can about them. Finding out your competitors’ keyword and piggybacking them is a great tactic to get higher in SERPs.

Almost all advanced SEO tools like Moz, Ahrefs, etc give you an opportunity to learn what keywords your competitors are targeting. Just drop their URL into the tool and you’ll get a list of keywords you may use for creating your content and optimizing your pages for. Choose those ones that But don’t just try to mimic their content for those keywords. You should go farther than your competitors and create content 10x better than theirs to get to the Top10.

Here is a quick video which explains how one can rank their content in Top10 by WhiteBoard Friday Moz:

Improve the Keywords You Already Rank for

If you already run a website for some time, you already have pages and old blog posts you rank for in Google. All you have to do is check out your Google Search Console for the keywords and choose ones that already perform well in searches.

The only drawback of this method is that search console shows you only the first 1,000 keywords and doesn’t provide you with keyword search volumes.So you will need to check those you like in your favorite keyword tool to get more data about them.

What’s Next?

After you gathered a good bunch of keywords you need to sort them out, choose the best ones and start optimizing your content. You may sort them by:

  • ‘parent’ topic. It’s the main topic of your website or blog. Or it can be your business niche. This group usually includes the most ‘general’ keywords of all.
  • user intent. This group will include more specific, long-tail keywords that your potential customers may type into the search field while looking for a product or service.
  • Choose the keywords that have a decent search volume along with good traffic flow numbers and lower difficulty. Thus you will have better chances to outrank your competitors.

Just remember: you don’t need a lot of keywords, you need only good and valuable keywords. Write them naturally into your content and Google will rank it for more semantically-close keywords in addition.

This article is contributed by Helen, content marketer at Ahrefs.

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How Email Evolved : From Morse Code to Artificial Intelligence https://www.6sdigital.com/how-email-evolved/ https://www.6sdigital.com/how-email-evolved/#comments Tue, 02 Jan 2018 09:59:07 +0000 https://www.6sdigital.com/?p=5150 Verbal communication along with numerous forms of writing constitutes one of the major features distinguishing humans from the other forms of life. Over the entire humankind history, people have been desiring to exchange information despite the time and space between them. The ancient inscriptions on pyramid walls deliver messages left by our ancestors thousands of […]

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Verbal communication along with numerous forms of writing constitutes one of the major features distinguishing humans from the other forms of life. Over the entire humankind history, people have been desiring to exchange information despite the time and space between them. The ancient inscriptions on pyramid walls deliver messages left by our ancestors thousands of years ago.

Literature has aggregated the knowledge of the human civilization. However, the written sources themselves do not imply any spatial factor unless some means of their delivery is involved. In keeping with the developing technology, people were trying to make communications less relevant to the distance. Jungle drum and homing pigeons were the early forms of the messages’ transmission. The light signals emitted by big lanterns allowed sailors to communicate with the other ships instantly over the many-mile distances in the sea.

However, the more humankind grew the bigger demand for a publicly accessible means of communication arose and only with the invention of radio people got a chance to make the time and space irrelevant for the transmission of information. The present digital era offers the global population various electronic messaging systems among which email is top-ranked rightfully.

homing pigeons

Two aspects of the same issue

Over the whole course of the technological development of the various message transmission systems, people faced two main challenges in figuring out how to make sending messages both reliable and widely accessible. For example, the light signals work well only in the night when a recipient is in the direct line of sight. The sound signals make sense when they are audible. In both cases, the reliability of the signals’ transmission depends on the environmental factors. Bad weather, long distances, and many other external events can affect those visual and audible message-transmitting methods. Besides, there should be a codification of signals both a sender and a recipient acquire in order to send and receive messages. It implies a convention in the form of a unified alphabet or a code transforming the light flashes and bell strikes into meaningful content. While the environmental factors became more or less irrelevant with the invention of radio, the Morse Code used for sending messages remained the constraint keeping a wide audience away of the mass adoption of radio. By the way, the Morse Code is widely used by military radio stations up to now just because nobody but well-trained radio-telegraphists can decode Morse messages.

radio-telegraphists

Telephone, telex, and cable-dependence

When it comes to the commercial use of the remotely transmitted messages, the first quarter of the XX century gave people two networking technologies that seemingly defeated the drawbacks related to both the distance and mass adoption. They were the telephone and telex n
etworks. And both were cable-dependent. Both networks worked at a global scale but only where cables were present. Up to the middle of the 1980’s, the telex text messages were gaining popularity since no special skills were required from the operators. The only requirement for using telex networks was the telex machines both the sender and the recipient had to have. In contrast to the telephone service, the telex messaging appeared rather expensive for the household application. That’s why the accessibility of the telex system remained quite questionable. Mass media, business entities, and governmental bodies adopted telex widely once the system allowed to send and receive quite massive amounts of information almost instantly. Nevertheless, the dependence from cables kept both telephone and telex networks far from being globally adopted. Besides, both technologies did not represent any affordable technical solution such as terminals, screens or keyboards with which the text messaging was easily executable. However, the era of computers was appearing on the horizon.

the era of computers

From the proto-email to email

Beginning from the middle 1960’s operators of the corporate mainframes started leaving messages to each other using the mainframes’ terminals. Such a practice was still far from the email messaging as we know it today. However, when the computer systems were connected to the other ones located in remote offices the first computer networks appeared. Thus, the staff of the big companies having extensive network infrastructure was able to exchange information by means of computers. Leaving messages to another user of the same mainframe could hardly be recognized as a fully-fledged email even though the distance between terminals implies using a network. Besides, both the number of computers and the complexity of the networks’ architecture grew requiring more flexible messaging methods in order to allow operators of the different computers to communicate. The ARPANET network of the US Department of Defense was the first interconnected environment where the “true” email started working after Ray Tomilson invented how to address messages to another computer of the network. He applied the famous @ symbol to nominate the name of a recipient’s computer. That was in 1972, the year when email officially appeared.

ARPANET network

Internet, PCs, and the “ordinary users”

Even after the invention of the main algorithm of email functioning, the area where email messaging took place was limited to the ARPANET network. By 1976, ¾ of the total ARPANET traffic belonged to emails. One way or another, only professionals working for contractors of the US Department of Defense were able to use email for their business purposes before the early 1980’s. At that period the booming personal computers created the phenomenon of the “ordinary internet users”. People started using Apple II and IBM PC connected to the internet. Although the biggest part of all communications through the internet belonged to the military, commercial, and academic areas, the “ordinary users” audience was growing. That was the infant stage of the internet communication where proprietary dial-up systems connected the users of the same system. CompuServe, One-to-One, and Telecom Gold did not provide the interoperability when users were unable to transmit messages between different systems. Nevertheless, the email-dedicated software was developed representing the facilities which are known today as the email clients.

email dedicated software

Standards and protocols

In order not to “burn” users’ money during email communication, such solutions as the offline readers appeared. In those days, any internet activity was quite expensive, therefore an ability to read the email messages saved on the users’ computers was a highly reasonable approach. Like any other increasingly sophisticated system, email messaging required some kind of unification in the form of the international standards and protocols. Besides, by the middle 1980’s, the internet service providers (IPS) were connecting computers via the internet on the planetary level. The mushrooming email hosting sites providing access to the email services throughout the world had to correspond to the standardized protocols in order to make communication with the different email clients possible. The first widely accepted email standard which appeared in the early 1990’s was SMTP – simple message transfer protocol. Being a very simple protocol SMTP did not provide the necessary level of security and quite a significant amount of frauds and spammers have utilized its vulnerabilities to forge identities. The Post Office Protocol (POP) which appeared after SMTP created the world standard of email in the middle 1990’s when the World Wide Web made such user-friendly email providers as Yahoo and Hotmail available. That was the beginning of the era of mobile, and the Blackberry phones offered users an access to email services in 1999.

blackberry phones

Email marketing in the era of digital

By the end of 2017, the number of email accounts worldwide is approaching 5 billion. It means that almost every adult person on Earth is covered with an email service. One way or another, everyone is involved in the economic relations where such communication facility as email offers a highly efficient channel of customer engagement. The contemporary digital marketers have developed numerous types of the specific email messages capable of meeting the customers’ expectations best. The email marketing became a certain scientific and economic discipline representing various approaches to the customer engagement and ROI increase approved by the many-year multi-billion email campaigns’ practice. Nevertheless, the marketing avant-garde is continuously keeping pace with the most advanced technological innovations of the present digital era in order to compete successfully in the confined space of commerce. The forefront of the contemporary digital marketing includes such means of automation as bulk sending platforms allowing to arrange the so-called “smart” campaigns. 

Artificial intelligence empowers email for the future

Whereas the abundance of goods and services on the market makes catching the customers’ attention more difficult with each passing day, the personalization of customer relations becomes crucial for every marketer. Preparing customized email campaigns manually for big user bases is the obsolete and ineffective solution especially since such AI-powered toolkits as SendPulse are available. The profound analytics where artificial intelligence is able to cope with informational flows unbearable for a human brain brings the creation of email campaigns to yet another level.

The shared experience of big brands arranging extremely successful email campaigns represents the trigger emails as the most response-provoking type of messages ever. SendPulse combines such an experience with the advanced automation technologies in its Automation 360 system. Thus, with the help of the “smart” sending platform, every single marketer can create and execute the highly personalized customer-centric email campaigns in automatic or semi-automatic modes.

In the past, the same volume of the preparatory works for a profound email campaign required a whole department of marketers, programmers, and web designers. In assuming the various operational issues of the day-to-day routine SendPulse allows marketers to focus on strategic objectives of their brands. Now, any person armed with Automation 360 can be a one-man army. Needless to say that the smart solutions of SendPulse significantly increase ROI of every given message sent through the platform. Any commerce activity implies competition in its essence. And when it comes to competition, just the efficiency matters.

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How to Optimize Website Conversion? 16 Simple Tips https://www.6sdigital.com/how-to-optimize-website-conversion-16-simple-tips/ https://www.6sdigital.com/how-to-optimize-website-conversion-16-simple-tips/#respond Thu, 14 Dec 2017 11:27:55 +0000 https://www.6sdigital.com/?p=5135 Optimizing your website can be really scary – especially if your goal is to increase the conversion rate. There’s a possibility that your conversion rate could become really low after you’re done optimizing the website because your target audience doesn’t like how your new site looks now. There are lot of concerns that you need […]

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Optimizing your website can be really scary – especially if your goal is to increase the conversion rate. There’s a possibility that your conversion rate could become really low after you’re done optimizing the website because your target audience doesn’t like how your new site looks now. There are lot of concerns that you need to think about when optimizing your website in order for you to do it in an effective way.

How to Optimize Website Conversion? 16 Simple Tips
 

So, if you don’t want your website’s conversion rate to go down, you better know how to optimize it the right way. You need to use the best practices for optimizing your website. Optimizing your website can be risky but you’ve got to have the heart to do it, especially if you want to increase its conversion rate. It’s sort of a gamble. You just have to make sure that you do it the right way by following the best practices stated below for optimizing a website.

Know more about: How to Optimize Digital Marketing Strategy for Better Conversions?

Here is 16 Simple Tips on ‘How to Optimize Website Conversion?’:

1. Create Buttons for Your Call-To-Action OR Text Links

Call To Action Buttons
Be sure to change your text or call-to-action links into buttons so your visitors won’t miss seeing them on your web page. Texts links are often difficult to spot¾especially if there’s a lot going on your page. Make it easier for your readers to spot them by turning them to buttons that stand out on your page.

2. Get Rid of Unnecessary Form Fields in Your Website

Don’t hassle your customers to fill in a lot of details when going to your site. You have to make it easy for them. Ask as little personal information as possible, and remove unnecessary form fields like zip code, company name, etc.

3. Pick a Color for Your Call-To-Action Button That Works with Your Website Background

You have to pick a color for your call-to-action button that pops up more on the background of your website. It’s also wise that you pick a color that’s never been used for any part of your web page so your call-to-action button will stand out much better and draw interest from your target audience.

4. Remove Automatic Image Sliders

You want your visitors to explore your web page on their own pace. That said, having multiple automatic image sliders will most likely limit the time that your visitors spend exploring your page. Removing them will actually help in increasing your conversion rate.

5. Don’t Use Stock Photos On Your Web Page

You want your website to look real and credible. Instead of using those images with models, use images of real people like your employees or customers that have already tried your products or services. This helps with the credibility of your website and your visitors will actually be able to relate to the photos. Your visitors will be also more interested in doing business or interacting with you because you appear to work with other customers like them.

6. Make Your Call-To-Action Button Text Convincing

Don’t just use text that simply says “sign up” on your call-to-action buttons. Make the text more convincing. If possible, create a button text that will tell your visitors what they should expect once they click your call-to-action button.

7. Include a Video on Your Web Page

It’s always good to include a video on your web page. It could be an instructional video, or a video showing your product or services in action. Adding videos to a site is a proven practice in increasing your conversion rates. Just make sure to keep your videos short though.

8. Have a Strong, Clear Headline

Your headline is probably what determines whether your website is worth looking into or not. Make a strong, clear headline on your landing page to improve your conversion rate.

9. Create a Sense of Urgency

Create a Sense of Urgency
You should have a limited-time offer on your landing page to convince your visitors to take action now. This will force them to respond to what you’re offering on your website immediately.

10. Don’t Forget to Include Your Phone Number on Your Website’s Homepage

This adds credibility to your web page. It also assures that your customers can easily get in touch with you, should there be any concerns.

11. Create a Unique Value Proposition for Your Visitors

You should clearly state the benefits of what you are offering to your visitors. Tell them what they should expect from your products or services. You can also tell them why they should purchase from you and not from your competition. Your unique value proposition is also what sets you apart from your competitors.

12. Include Real Testimonials of Your Products OR Services

Customer Testimonials
Don’t be one of those websites that uses fake testimonials for their products or services. Real testimonials should include a full name and picture of your customer. Real testimonials add to the credibility of your website and, in turn, improves your conversion rate.

13. Add Live Chat Support

Live Chat Support
Adding live chat support on your web page means that you are willing to assist your customers with their purchases or concerns. This helps in increasing the credibility of your website, as well as your products and services.

14. Use Images That Make Sense

The images you put on your website must have a purpose. Don’t include an image just for the purpose of making your website look pretty. If you are using images in this way then you are doing it wrong. You must use images that can push your visitors to actually respond to what you are offering or referring to on your website.

15. Give Your Customers a Price Match Guarantee

You want to make sure that your customers will not feel like they are getting ripped off. You have to indicate that you have the best price in the market. It would be also better if you can show them a comparison of your prices against those of your competition.

16. Make Your Website Responsive and Mobile-Friendly

Responsive OR Mobile Friendly
You don’t want your website to be constantly loading every time your visitors click-through it. It must be responsive. If your website doesn’t look good on a desktop browser, it’s a sure thing that it won’t look good when displayed on a mobile device. You don’t want your visitors to be disappointed with the constant lags on your web pages because then they might never visit your site again.

As you can see, the tips to help you optimize your website are many and they’re all pretty simple. Many of these can be implemented right away, and will help to improve your conversion rate. The experts at Fone Dynamics want to help you communicate with and engage your audience better, and a good first step is to optimize your website. It will take some time on your part to experiment with the different tips, but over time, you’ll find out what works best for you, and you should see an increase in conversions as a result.

This article is contributed by John Taylor, Data Analyst at Fone Dynamics.

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How to Optimize Digital Marketing Strategy for Better Conversions? https://www.6sdigital.com/optimize-digital-marketing-strategy-better-conversions/ https://www.6sdigital.com/optimize-digital-marketing-strategy-better-conversions/#respond Thu, 07 Dec 2017 07:27:35 +0000 https://www.6sdigital.com/?p=5127 Captivating visitors is the task of every marketing strategy. Digital world hits the stride in the brunch of innovative trends. Every search engine optimization company knows how important digital strategies are for a successful marketing campaign. These trends evolved together with the trend of cashless transactions, which are widely used online. They are playing with […]

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Captivating visitors is the task of every marketing strategy. Digital world hits the stride in the brunch of innovative trends. Every search engine optimization company knows how important digital strategies are for a successful marketing campaign. These trends evolved together with the trend of cashless transactions, which are widely used online. They are playing with human sense perception. Business is doing their best to make people buy the product without any physical contact such as touch and smell.

optimize digital marketing strategy better conversions

Here is best practices to optimize digital marketing strategy for better conversions

1. Content Marketing

Every Google SEO marketing company knows how important visualization is. Content marketing has been using during the part few years. Each SEO text must have a picture with an appropriate name and meta tags. The image has to be unique. Best SEO services always use keywords in the name of the image. It is attractive, contains visual information and influence visitors’ emotions. Specialists believe that it also improves conversions. The image of the product rises the chances of the purchase exponentially. Owners of business appreciate wow content, which is not only informative but also can grant potential clients with emotions they seek.

2. Social Media

Social Media
The whole social marketing world is tooled for digital content. Today Instagram, Facebook, Twitter, Pinterest, LinkedIn and other are the main platforms for every optimization company. All of them teem with digital content. Optimization secrets boil down to finding ways of improving the number of conversions. Marketing tools include digital content to every campaign. That is why it is important not only to follow the trends and updates offered by social networks but also to activate all the creativity and adaptability.

3. Enhancing Video Adds

Every web user has noticed five-second long adds which blocs the initial video from viewing. Not everyone knows that this is a smart random mechanism which includes complex processes to rich the target audience instead of gain the desired number of views. Video advertising is a blend of various strategies. In a nutshell, all cookies and other information are used to generate the best set of information oriented to your interests. Engaged visitors are more valuable in business marketing strategies then random ones.

4. YouTube vs. Facebook

In 2015 Facebook announced that they had reached the total amount of 8 billion views per day.  It is the best result of all video social networks. Although the rate of engagement is low due to the digital tricks they use. For example, a visitor is counted as a viewer after first three seconds of the video even if it is muted. It means that most users who have autoplay feature activated are potential viewers. Moreover, most Facebook videos were initially downloaded from YouTube. It may bring you to the idea of where you will get the most engaged viewers instead of bare numbers. Contemplate the platform to rich the tangible result.

5. Invest in YouTube Vloggers

There are plenty of advertising tools to be used to promote the site of your business. Google search can show you the most popular ones. Consider a few of them to sponsor. Remember, mentioning your product in the video differs from pop up video adds. Subscribers believe the recommendations of the channel and often take the advice for granted. This is the best way to promote a product through video media. The leading positions hold pet and animal videos. You should also consider the theme of the YouTube channel and the desire of creators to highlight companies they prefer.

6. Live Videos

Facebook and Instagram have implemented a feature of live videos. They grant interned addicted users with a feeling of live communication and connection. For example, you have a resales company of products for hair care. Make a live translation from a professional hair salon. Hire a person to stream and comment the process of applying your product. Let him compare the before and after results and list all the advantages. Make it funny and engaging. You will rich your audience and create a unique media material for social promotion campaign.

7. Professional Photos Vs. Mobile

professional photos vs mobile
Search engine optimization appreciates uniqueness. This concerns both texts and media materials. Unique photographs of the products, services, clients, processes, or results can be both professional and amatory, and both of them are useful. Professional photo material is the best option for websites, visit cards, official videos, and other promotional digital media. On the other hand, people don’t want to buy a cat in a bag. Upload unprofessional photos of your product. This concerns clothing shops, accessories, cosmetics, shoes, sports equipment, home decorations, furniture, and other.

8. Make Your Clients Promote Your Product

The best source of unprofessional photos for social networks is your clients. Make them upload digital media through various discount promotions. Launch a contest for the best photo or video featuring your product. Best haircut, selfie, outfit, interior design, extreme selfie, creative idea, logo or any other idea. This will grant you with a generous feedback from clients and with a rich library of photo, video and other material for future marketing aims. People appreciate honesty and engagement. They also appreciate discounts and gifts.

9. Stories, GIFs, DIYs, and Other Candies

Use all the best that social network can offer for personalizing your digital promotional campaign. For example, a motion is always more attractive, so prefer gifs to photos. Another idea is creating a collection of stickers for chatters like WhatsApp, Telegram, Messenger, and other. This digital media type is useful for startups. Post stories with various daily routine happening inside your company. Grant clients with a small access to your insider information. Do It Yourself videos work best for craft production, makeup, cooking industry like bakeries; enterprises can post a video of technical processes, compilation, polishing and other.

10. Special Promotion Campaigns

Christmas, Thanksgiving day, Black Friday, Easter, Halloween is a marketing show time. Always consider special digital media material for special events. This is beneficial not only for SEO but also for general engagement of clients. This is also the best time to launch special events and film them for the digital media library. There are plenty of ideas how to bring Christmas or other holidays to your production or promotion. The best example is Coca-Cola, which always associates with a truck and a Santa driver.

11. Mobile Application

mobile application
A product in a pocket. This is a slogan for every company that has a mobile application. The idea is to bring clients closer to the product you produce. It has to be stylish and responsive. Make your App SEO optimized. This is the link between you and your existing customers who prefer order online instead of go shopping. Fast product choice and convenient transactions are attractive. It is hard to buy what you can’t touch, smell or play with. Make your application force your client’s order products.

Bottom line

Digital media expand into a market constantly. With all the benefits they provide you can create a successful marketing strategy which will not only engage new clients but also keep current ones. Remember to follow the updates and use all the modern tools offered by social networks and platforms. Donate a few bloggers to promote your company. Always think about quality instead of quantity. Launch promotions to gain feedback and succeed with your digital marketing strategy.

This article is contributed by Lisa Griffin, freelance writer at https://essayvikings.com.

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6 Digital Marketing Mistakes Can Seriously Harm Your Online Reputation https://www.6sdigital.com/6-digital-marketing-mistakes-can-seriously-harm-online-reputation/ https://www.6sdigital.com/6-digital-marketing-mistakes-can-seriously-harm-online-reputation/#respond Fri, 06 Oct 2017 07:40:13 +0000 https://www.6sdigital.com/?p=5113 For all practical purposes, the line between digital marketing and “analog marketing” is gone. Increasingly, marketing is digital. Some 89% of U.S. consumers use Google to research local businesses at least once per week, according to HubSpot. The proportion is just as high (or higher) in many other countries. Why Effective Digital Marketing Matters It’s […]

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For all practical purposes, the line between digital marketing and “analog marketing” is gone.

Increasingly, marketing is digital. Some 89% of U.S. consumers use Google to research local businesses at least once per week, according to HubSpot. The proportion is just as high (or higher) in many other countries.

6 Digital Marketing Mistakes Can Seriously Harm Your Online Reputation

Why Effective Digital Marketing Matters

It’s impossible to overstate the importance of those searches.

Prospective customers form judgments in the blink of an eye. Positive results often lead to sales within minutes or hours — per HubSpot, 78% of local mobile searches result in offline purchases, and one in three such searches occur right before the customer walks into the shop.

Negative results are just as dramatic in their effects — perhaps more so. Derogatory mentions, such as bad reviews or complaints filed with regulatory authorities, can permanently sour prospective customers on affected businesses. Recovering from a serious hit to your online reputation isn’t impossible, but it takes time: months, sometimes years.

It’s up to you and your marketing team to avoid digital marketing mistakes that harm your organization’s reputation or turn off prospective customers in other ways. These 6 digital marketing mistakes are all too common — here’s how to prevent them.

1. Responding Inappropriately to Negative Reviews or Comments

Never, ever take the bait.

Negative reviews or comments can feel like personal attacks on you and your team. The urge to respond — and respond strongly — is perfectly natural.

Responding Inappropriately to Negative Reviews or Comments
But fighting fire with fire usually backfires. Whatever the merits of the original complaint, an aggressive response is sure to escalate the situation further. Plus, when you respond in a public forum, you invite the whole world to follow along. You’ll come off as small and vindictive, even if you’re in the right, while the negative reviewer looks like the aggrieved party.

2. Taking a Cautious Approach to Social Media Management

That’s not to say you shouldn’t respond to reviews and social media engagement — just that you need to respond appropriately.

Taking a Cautious Approach to Social Media Management
Actively engaging with reviewers and those who mention your brand online is a great way to boost your visibility and burnish public perceptions of your brand and team. Remember, the best response to a negative review or social mention is usually a neutral, de-escalatory one: “Sorry to hear about your experience,” followed by a request for a direct message, email, or some other form of private communication to continue the conversation.

3. Hewing to Low Editorial Standards

Hewing to Low Editorial Standards
“Quality content” is a relative term. The best way to ensure that your public-facing content is up to snuff is to audit your closest competitors and set goals that exceed their standards.

4. Posting Offensive or Off-message Content

Every organization’s audience is different. Know yours.

Posting Offensive or Off-message Content
Your digital marketing content must always be on brand and audience-appropriate. Even if it’s not outright offensive to most consumers, content that’s perfectly acceptable for entertainment venues or apparel makers catering exclusively to mature adults might be woefully inappropriate for family-oriented businesses.

And it goes without saying that you need to avoid content that’s offensive on its face. Your social media properties are most vulnerable to dashed-off offensiveness — specifically Facebook and Twitter, both of which facilitate rapid-fire updates that sometimes outpace your team’s appropriateness filter. Prevent mishaps with strict guidelines for your social media team and harsh penalties for those who run afoul.

5. Mixing Personal and Professional Personas

Recent history is littered with unfortunate examples of personal streams of consciousness ending up on public-facing marketing channels.

The infamous “KitchenAid debate tweet” debacle perfectly illustrates the pitfalls of a too-cozy relationship between your team’s personal and professional online personas.

 

When a KitchenAid social media manager tweeted an intensely personal jab at former President Barack Obama during a 2012 Presidential debate, the Twittersphere exploded in condemnation. To its credit, KitchenAid quickly apologized for the mishap and fired the offending employee, who meant to tweet from a personal account. But the damage was done; KitchenAid lost valuable sponsorships and thousands of dollars in revenue before the storm passed.

6. Ignoring Valuable Feedback

Last, but certainly not least: Digital marketers ignore feedback — good and bad — at their peril.

Ignoring Valuable Feedback
Even if you lack the resources to respond to every single positive review or engage with every single customer who mentions you in their social media feed, you can’t afford not to have a system for collecting and processing their feedback.

Wherever possible, you should incorporate this feedback into your operations — whether that means tweaking a product in response to specific, persistent complaints, or retraining your account management team to better serve an evolving customer base. And you shouldn’t be shy about letting the world know that you’re listening. When customers feel like they’re being listened to, they’re likelier to remain loyal.

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