How to Become a Successful Digital Marketer? Guide for Beginners!
So, you are just starting out into digital marketing, yet not sure how to make it a success? Have you been doing it for a while and already tired of failed digital marketing campaigns? Have you been trying hard, but you seem not to get your small business on the right track online despite the many marketing attempts? Probably, you are not doing it right.
What Is Digital Marketing?
If you are new to this space, digital marketing simply refers to the promotion of products or brands through one or more forms of electronic media. It includes; Website, Blogs, Email Marketing, Social media, online advertising and lots more.
Contrary to traditional marketing, it is important to understand that digital marketing is not swamped with obvious, direct and over the top messages. “Marketers need to build digital relationships and reputation before closing a sale,” Says Chris Brogan.
Chris Brogan, CEO & Owner Media Group, emphasizes that successful digital marketing is about establishing a customer’s relationship and loyalty through engaging them in brand building activities, seeking their feedback and demonstrating to them that their input is valuable to your business.
How Do I Get Started?
The first step, to becoming a successful digital marketer is developing an effective content strategy. The beauty of having a strategy is that it helps you focus on right direction, as well as enables you to identify and achieve your digital marketing objectives. Here is the big question to ask yourself.
In the Sales force’s (e-book), How to Create a Killer Content Strategy, Ann Handley, the Chief Content Officer at MarketingProfs elaborates that a great content strategy comes with a well fleshed out plan. Among other things, it encompasses asking yourself the following questions; what’s your business goal? What are you trying to achieve? Why and how does it matter to you readers? What credible source supports your main idea? What structure helps communicate your point? Is it a how-to guide, a client narrative or case study?
Clearly, getting to know what to publish, when as well as where to publish it is the sure way to increase visibility and reach out of your content. If you would like to connect with Ann Handley, here is a link to her website AnnHandley.com.
Who Is My Audience?
I know you have great ideas, but just before you sit in front of that computer and belt out those creative articles, article after article, define your audience.
According to Keith A. Quesenberry (Assistant Professor at Messiah College in Mechanicsburg, PA and an expert in social media and digital marketing), it is not a good idea for brands to talk to everyone in a social channel; define who you would like to listen to and communicate with. Whom are you targeting? What are they doing in social media? Where are they doing it? What are your target consumers saying about your brand, products, services, and competitors?
Ones you have a clear understanding of your target market, Keith further guides that: “The best social media plans deliver content that’s optimized to each channel. Engage the target audience on the channels they use with material that is unique to the channel. Select social channels; that fit the brand message, type of content, as well as target audience.” You can get more insights in her book, Social Media Strategy: Marketing and Advertising in the Consumer Revolution.
What Is Search Engine Optimization (SEO) and How Do Implement It?
Just as the word suggest, a search engine is a powerful tool that will enable you to connect with your target audience. An effective digital marketing plan should include SEO and ensure that your content is not only reader friendly, but also search engine friendly as well.
As SEOs, we’ve got to be asking ourselves, “Okay, how do we build up an association between our brand or our domain and the broad keywords, terms, topics, phrases, so that we can rank,” says Rand Fishkin, CEO/Co-Founder, Moz.
Your website content should be at its best. The landing page needs to be user-friendly and straight to the point. For instance, if you are organizing an event and looking for most signups as possible, the landing page should precisely communicate that. Ideally, this where to put your unique selling proposition, i.e., a video or slide show of images, the benefits of attending the event, client testimonials and make a solid call to action.
Secondly, your SEO strategy should communicate user experience information to search engines in a manner that you rank on the right places. Rand Fishkin clarifies that “Content that is truly exceptional, unique, and useful can earn tremendous awareness through social media, and that social amplification often leads to great links, which leads to great rankings.”
If Google has trouble finding your message, you can be sure no one else will, either. His book, Inbound Marketing and SEO: Insights from the Moz Blog , will enable you to gain more insights and tactics for optimizing your content and organically raising the online presence of your business and brand.
Should I Use Inbound Marketing OR Interruption Marketing?
There is no definite answer to this question. However, there is more to gain from inbound marketing, than interruption marketing.
Inbound marketing seems to be more productive. Being an organic result, it’s far much beneficial than paid results. While novice digital marketers tend to shy away from organic growth since it is not easy to attain, with the right plan of action, it is certainly doable.
The important lesson here that you should keep in mind is that; “Social media doesn’t transform your business overnight. It could take months to see any real growth or measurable results. But that doesn’t mean it’s not working. It just takes time,” says Jenn Herman.
How Do I Know What Works And What Doesn’t?
If it can’t be measured, then it can’t be achieved. The remarkable thing about digital marketing is that for every single effort you make online you can measure results.
By knowing what worked and what didn’t, you can leverage on the numbers for the next event. And this process continues from one event to the next. For example, if you want to ascertain the quantity and sources of your customers for a web marketing effort you deploy, analytics will help you make sense of it.
However, here is the catch. Christopher S. Penn, Vice President, Marketing Technology emphasizes that while number do matter, what matters more is the story they tell. What story do your numbers tell?
Get more insights here; http://www.shiftcomm.com/blog/numbers-matter-measure-what-you-manage-in-social-media
Where Can Seek For Help, If It Still Now Working For Me?
While the tips above are sufficient to get you started or become a successful digital marketer, do not shy away from seeking help. Any guru today was ones a beginner, and the best digital marketers are not afraid of asking for help. Contact 6S Digital Marketing Solutions today; we are not only available to answer your questions but also to offer a one on one assessment of your digital marketing plan.