How to Get Quality Back Links? Fast and Quick!
One of the most effective ways for generating inbound traffic to your website is getting back-links. As the term connotes, it is the process of getting links from other websites to link to your website. Getting back-links benefit your website through the following ways:
- Increases exposure to a wider audience
- Enhances online presence
- Builds reputation as a reliable resource
But not all back-links are created equal. As with even good things, too much can become a bad thing and Google has taken notice. The search giant has taken measures to penalize websites that gravely abuse this strategy by linking to poor quality and irrelevant websites.
Know more about: SEO Best Practices – Quality Link Building
So what qualifies as a good quality back-link?
According to Copyblogger this is the breakdown of Google’s algorithm:
- Trust and Authority of Host Domain- 23.87%
- Link Popularity of the Specific Page- 22.33%
- Anchor Text or External Links to the Page – 20.26%
Thus, it is very clear that before you go on a back-linking expedition, you must qualify prospective websites. Here is a good criterion to follow:
• Is the website a relevant source? Determine the degree of relevance of the website you wish to back-link. The search engine will assess if its content is relevant to the overall purpose of your website.
• Is the website a trusted source? Search engine often connect the dots. If it’s a good quality website it stands to reason that its content is of good quality as well. Websites such as “The Huffington Post”, “Time”, “BBC” and “Mashable” have been growing its legion of followers every year. These are websites that are generally considered trusted sources.
• Is the website on a page on Page Rank? Page Rank or PR is the easiest way to measure the worth of a back-link. Basically, the higher the page rank, the better the quality. All pages start off with a value of “0” and rise and fall over time.
Now that you have an idea of what Google wants and the qualities of a good back-link, so question raised how to get quality back links for your website? Here are some actionable tips you can use:
Despite Google’s crack down on abusive SEO practices, guest-posting remains one of the most effective ways of getting a back link for your website. Here’s the proof that guest blogging is not dead.
They key to staying on Google’s good side lies on your ability to provide the following qualities while guest-posting:
- Great content; Google has taken notice of several incidents of re-hashed content while guest-posting. Always produce blogs or articles of unquestionable quality.
- Be selective of the communities you guest post on; again we go back to Google’s focus on trusted and authoritative sources.
The main benefit of guest-posting is building quality backlinks from reputable websites in your industry. To get the most out of this technique, only publish guest posts on already established websites, with an active community.
2. Get listed
One of the simplest yet most effective ways in enhancing your online presence is to get listed in a number of respected directories. Among the most reputable directories are:
By getting listed in these directories you will get immediate notice from the search engines and interested parties. On the downside, it may take months to get listed in your preferred categories.
3. Utilize social media
Some online marketers make the mistake of under-valuing the power and influence of social media. They argue that despite the numbers drawn in by social networks such as Facebook and Twitter, social media marketing did not generate significant sales.
The operative word is “numbers” and if you go back to the breakdown of Google’s algorithm, you will realize that getting good quality links is a numbers game.
Keep this in mind: Google uses social media to determine website rankings. By capitalizing on the numbers provided by social media, it can result in faster indexing and visibility.
The logic is simple: If your content is frequently shared and re-posted, it sends the message to Google that readers find its message relevant and valuable.
Here some of the social media signals search engines like Google and Bing look for:
- The number of tweets, shares of a URL
- The authority and reputation tweeting or sharing the URL
- The number of shares and Facebook likes a URL has
- The number of +1’s a URL receives
So how do you get more social media shares? Here are a few tips for you to consider:
- Sharing a URL on Monday, Wednesday and Thursday at 9am, 12pm, 3pm and 6pm EST appear to be the periods that get the best results
- Adding an image on your post can increase engagement by 200%
- Engagements increase by 21% when postings are made as a question to readers
- Asking your readers for a vote increase engagement by 400%
- Hosting contests increase engagement by 39%
- “How to’s” and lists increase sharing by 47%
4. Implement the 90/10 Rule
In his book, “How to Rank” Cyrus Shepard discusses the 90/10 rule which states that if you want to build good quality links to your website you must place 90% of your focus on creating great content and only 10% on active link-building.
There we go again. We’ve come across the two most often mentioned words in SEO: Great Content. I mentioned this earlier in the first tip but you cannot and should not over-emphasize the value of creating great content.
If your content is not being shared, it is because your readers don’t find it interesting or see any value in it.
According to Shepard, if no one is sharing it, the harsh reality maybe is that you reversed the rule.
So the next question is: what makes for great content?
- It must be relevant; is your content addressing an issue or set of issues that concern or is of interest to your audience?
- It must engage; does your content compel your audience to action?
- It must be an easy read; does your content give the audience a migraine or make them have an online dictionary available?
- It must connect; does your content hit a chord or strike a nerve with the audience?
The most valuable tip I can share with you is this: Write for your audience. Many bloggers, entrepreneurs make the mistake of transposing their knowledge unto content.
You have to keep in mindful that if you desire to be considered as an expert, your audience must first understand you.
Focus on crafting great content and the rest will take care of itself.
Getting good quality links is not as difficult as you think. Most online marketers tend to drift away and focus on SEO’s technical aspects or circumventing effective strategies to get faster results.
The answer to getting good quality links to your website lies closer to home. As you have read, the best, most effective strategies are those that are under your control.
Remember that like a great tasting stew takes time to cook, building good quality links takes time, patience and passion.
Your passion will manifest itself in one area.
Article is contributed by Felix Tarcomnicu is the author of the article “How to find your bad & good backlinks”.