How to Optimize Website Conversion? 16 Simple Tips

Optimizing your website can be really scary – especially if your goal is to increase the conversion rate. There’s a possibility that your conversion rate could become really low after you’re done optimizing the website because your target audience doesn’t like how your new site looks now. There are lot of concerns that you need to think about when optimizing your website in order for you to do it in an effective way.

How to Optimize Website Conversion? 16 Simple Tips

So, if you don’t want your website’s conversion rate to go down, you better know how to optimize it the right way. You need to use the best practices for optimizing your website. Optimizing your website can be risky but you’ve got to have the heart to do it, especially if you want to increase its conversion rate. It’s sort of a gamble. You just have to make sure that you do it the right way by following the best practices stated below for optimizing a website.

Know more about: How to Optimize Digital Marketing Strategy for Better Conversions?

Here is 16 Simple Tips on ‘How to Optimize Website Conversion?’:

1. Create Buttons for Your Call-To-Action OR Text Links

Call To Action Buttons
Be sure to change your text or call-to-action links into buttons so your visitors won’t miss seeing them on your web page. Texts links are often difficult to spot¾especially if there’s a lot going on your page. Make it easier for your readers to spot them by turning them to buttons that stand out on your page.

2. Get Rid of Unnecessary Form Fields in Your Website

Don’t hassle your customers to fill in a lot of details when going to your site. You have to make it easy for them. Ask as little personal information as possible, and remove unnecessary form fields like zip code, company name, etc.

3. Pick a Color for Your Call-To-Action Button That Works with Your Website Background

You have to pick a color for your call-to-action button that pops up more on the background of your website. It’s also wise that you pick a color that’s never been used for any part of your web page so your call-to-action button will stand out much better and draw interest from your target audience.

4. Remove Automatic Image Sliders

You want your visitors to explore your web page on their own pace. That said, having multiple automatic image sliders will most likely limit the time that your visitors spend exploring your page. Removing them will actually help in increasing your conversion rate.

5. Don’t Use Stock Photos On Your Web Page

You want your website to look real and credible. Instead of using those images with models, use images of real people like your employees or customers that have already tried your products or services. This helps with the credibility of your website and your visitors will actually be able to relate to the photos. Your visitors will be also more interested in doing business or interacting with you because you appear to work with other customers like them.

6. Make Your Call-To-Action Button Text Convincing

Don’t just use text that simply says “sign up” on your call-to-action buttons. Make the text more convincing. If possible, create a button text that will tell your visitors what they should expect once they click your call-to-action button.

7. Include a Video on Your Web Page

It’s always good to include a video on your web page. It could be an instructional video, or a video showing your product or services in action. Adding videos to a site is a proven practice in increasing your conversion rates. Just make sure to keep your videos short though.

8. Have a Strong, Clear Headline

Your headline is probably what determines whether your website is worth looking into or not. Make a strong, clear headline on your landing page to improve your conversion rate.

9. Create a Sense of Urgency

Create a Sense of Urgency
You should have a limited-time offer on your landing page to convince your visitors to take action now. This will force them to respond to what you’re offering on your website immediately.

10. Don’t Forget to Include Your Phone Number on Your Website’s Homepage

This adds credibility to your web page. It also assures that your customers can easily get in touch with you, should there be any concerns.

11. Create a Unique Value Proposition for Your Visitors

You should clearly state the benefits of what you are offering to your visitors. Tell them what they should expect from your products or services. You can also tell them why they should purchase from you and not from your competition. Your unique value proposition is also what sets you apart from your competitors.

12. Include Real Testimonials of Your Products OR Services

Customer Testimonials
Don’t be one of those websites that uses fake testimonials for their products or services. Real testimonials should include a full name and picture of your customer. Real testimonials add to the credibility of your website and, in turn, improves your conversion rate.

13. Add Live Chat Support

Live Chat Support
Adding live chat support on your web page means that you are willing to assist your customers with their purchases or concerns. This helps in increasing the credibility of your website, as well as your products and services.

14. Use Images That Make Sense

The images you put on your website must have a purpose. Don’t include an image just for the purpose of making your website look pretty. If you are using images in this way then you are doing it wrong. You must use images that can push your visitors to actually respond to what you are offering or referring to on your website.

15. Give Your Customers a Price Match Guarantee

You want to make sure that your customers will not feel like they are getting ripped off. You have to indicate that you have the best price in the market. It would be also better if you can show them a comparison of your prices against those of your competition.

16. Make Your Website Responsive and Mobile-Friendly

Responsive OR Mobile Friendly
You don’t want your website to be constantly loading every time your visitors click-through it. It must be responsive. If your website doesn’t look good on a desktop browser, it’s a sure thing that it won’t look good when displayed on a mobile device. You don’t want your visitors to be disappointed with the constant lags on your web pages because then they might never visit your site again.

As you can see, the tips to help you optimize your website are many and they’re all pretty simple. Many of these can be implemented right away, and will help to improve your conversion rate. The experts at Fone Dynamics want to help you communicate with and engage your audience better, and a good first step is to optimize your website. It will take some time on your part to experiment with the different tips, but over time, you’ll find out what works best for you, and you should see an increase in conversions as a result.

This article is contributed by John Taylor, Data Analyst at Fone Dynamics.

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