How to Optimize Website Conversion? 16 Simple Tips
Optimizing your website can be really scary – especially if your goal is to increase the conversion rate. There’s a possibility that your conversion rate could become really low after you’re done optimizing the website because your target audience doesn’t like how your new site looks now. There are lot of concerns that you need to think about when optimizing your website in order for you to do it in an effective way.
So, if you don’t want your website’s conversion rate to go down, you better know how to optimize it the right way. You need to use the best practices for optimizing your website. Optimizing your website can be risky but you’ve got to have the heart to do it, especially if you want to increase its conversion rate. It’s sort of a gamble. You just have to make sure that you do it the right way by following the best practices stated below for optimizing a website.
Know more about: How to Optimize Digital Marketing Strategy for Better Conversions?
Here is 16 Simple Tips on ‘How to Optimize Website Conversion?’:
1. Create Buttons for Your Call-To-Action OR Text Links
2. Get Rid of Unnecessary Form Fields in Your Website
Don’t hassle your customers to fill in a lot of details when going to your site. You have to make it easy for them. Ask as little personal information as possible, and remove unnecessary form fields like zip code, company name, etc.
3. Pick a Color for Your Call-To-Action Button That Works with Your Website Background
You have to pick a color for your call-to-action button that pops up more on the background of your website. It’s also wise that you pick a color that’s never been used for any part of your web page so your call-to-action button will stand out much better and draw interest from your target audience.
4. Remove Automatic Image Sliders
You want your visitors to explore your web page on their own pace. That said, having multiple automatic image sliders will most likely limit the time that your visitors spend exploring your page. Removing them will actually help in increasing your conversion rate.
5. Don’t Use Stock Photos On Your Web Page
You want your website to look real and credible. Instead of using those images with models, use images of real people like your employees or customers that have already tried your products or services. This helps with the credibility of your website and your visitors will actually be able to relate to the photos. Your visitors will be also more interested in doing business or interacting with you because you appear to work with other customers like them.
6. Make Your Call-To-Action Button Text Convincing
Don’t just use text that simply says “sign up” on your call-to-action buttons. Make the text more convincing. If possible, create a button text that will tell your visitors what they should expect once they click your call-to-action button.
7. Include a Video on Your Web Page
It’s always good to include a video on your web page. It could be an instructional video, or a video showing your product or services in action. Adding videos to a site is a proven practice in increasing your conversion rates. Just make sure to keep your videos short though.
8. Have a Strong, Clear Headline
Your headline is probably what determines whether your website is worth looking into or not. Make a strong, clear headline on your landing page to improve your conversion rate.
9. Create a Sense of Urgency
10. Don’t Forget to Include Your Phone Number on Your Website’s Homepage
This adds credibility to your web page. It also assures that your customers can easily get in touch with you, should there be any concerns.
11. Create a Unique Value Proposition for Your Visitors
You should clearly state the benefits of what you are offering to your visitors. Tell them what they should expect from your products or services. You can also tell them why they should purchase from you and not from your competition. Your unique value proposition is also what sets you apart from your competitors.
12. Include Real Testimonials of Your Products OR Services
13. Add Live Chat Support
14. Use Images That Make Sense
The images you put on your website must have a purpose. Don’t include an image just for the purpose of making your website look pretty. If you are using images in this way then you are doing it wrong. You must use images that can push your visitors to actually respond to what you are offering or referring to on your website.
15. Give Your Customers a Price Match Guarantee
You want to make sure that your customers will not feel like they are getting ripped off. You have to indicate that you have the best price in the market. It would be also better if you can show them a comparison of your prices against those of your competition.
16. Make Your Website Responsive and Mobile-Friendly
As you can see, the tips to help you optimize your website are many and they’re all pretty simple. Many of these can be implemented right away, and will help to improve your conversion rate. The experts at Fone Dynamics want to help you communicate with and engage your audience better, and a good first step is to optimize your website. It will take some time on your part to experiment with the different tips, but over time, you’ll find out what works best for you, and you should see an increase in conversions as a result.
This article is contributed by John Taylor, Data Analyst at Fone Dynamics.