Organic Vs Local SEO – Which is Best for Your Business and Why You Probably Need Both
There are two main types of SEO. Well, there are more than two types, but the main types – the types that are the subject of this blog – are organic SEO and local SEO. If you are looking for SEO services in Auckland, which should you choose? Should you use both?
What is Organic SEO?
What is Local SEO?
Local SEO aims to improve the visibility of your business for searches that Google determines are local searches, i.e. where the person searching is looking for a local business, service, or location.
Local search results often appear on search results pages alongside the organic search results, although they stand out on the page.
Do You Need Organic SEO or Local SEO?
If you are a national business that doesn’t target a particular area, then local SEO is not going to be very beneficial.
The opposite applies if your target audience can be defined by a specific area. In other words, if you are a local business, local SEO will be beneficial.
Does that mean you can ignore organic SEO?
No, it doesn’t. The following points explain why you are likely to need both organic and local SEO.
You Cover a Wide Area
If you cover a wide geographical area, there might be some local searches where your business doesn’t feature. A good local SEO strategy will help, but organic SEO can help too.
With organic SEO, you can improve your website’s overall appearance on Google search results pages, including those where your business doesn’t feature in the local results.
You Want to Expand Your Target Area
Organic SEO can also contribute to your success on Google if you are expanding into new territories and locations. It is a similar situation to the above, i.e. if you don’t appear on the local results section of a search results page, organic SEO can help get your website into the organic results section.
You’ll Pick Up More Traffic
Not all searches on Google that are related to your business are local searches. There are also likely to be instances where potential buyers are in the research phase, looking at options and getting to know what is available.
Your business might appear as a local search result for these types of searches, but there will be many that Google treats as organic searches only. Without a good organic SEO strategy, your business might not rank for these search terms.
Increases Brand Awareness, Authority, and Reputation
Following on from the last point, appearing in the organic results section of a search results page will help improve general awareness of your brand.
Then, when potential customers are ready to make a purchase at some stage in the future, they will be more likely to click on a local search result for your business as they will be familiar with the brand.
Dominate Search Results Pages
It is also beneficial to dominate a search results page, i.e. appear in a top position in the local search section of the page as well as in a top position in the organic search section.
Search results page dominance like this gives potential customers a strong and positive impression of your brand.
Covering the Bases
A good summary of the above is that your business and website need to appear in good positions for as many relevant searches as possible. A strategy that incorporates both organic and local SEO will achieve this, helping improve results for your Auckland business.