Top Social Media Marketing Tools
Social Media has innumerable range of internet based tools that helps one in various aspects, from source network connections to campaign execution, social content management to monitoring and developing strong social media strategy. The internet based tools increase the information sharing efficiently.
Know more about: What is Social Media Marketing (SMM)?
Here is the list of Top Social Media Marketing Tools, Best of 15. Have a Look!
1. Post Planner
Post Planner is a free marketing tool that helps a brand manager and marketers to drive traffic and create brand awareness. It is a value-packed dashboard built inside your Facebook page, which allows one to schedule/update posts in advance on your business promotion page, personal profile or any other group pages an individual manages. It notifies about most viral posts on Facebook and insights on trending content based on industry type.
Hootsuite is very famous tool in social media management. It allows one to schedule posts across various social networking platforms. It sets up feed streams to see what’s happening on different networks and later an individual can analyze the results of the activities.
3. Quill Engage
It is a free tool that gives the user an automatic Google analytics report. It connects with Google analytics account, emails a weekly summary of data, sites traffic growth and decline (current & previous campaigns), which post has attained maximum traffic and much more. If you looking for concise report of your Google analytics data you have to connect with Quill Engage for weekly reports.
Headlines play an important role to grow business! When one thinks about the same, we relate to big businesses showcasing good taglines or headlines to promote their business through blogs and posts. Sometimes, for bloggers it’s very hard to please & attract customers every time with eye-catching headlines. They refer many books, magazines & journals and spend hours to reach to the best one. KingSumo is a plug-in which allows you to choose winning headlines for blogs. Once published, it rotates the headlines to see which one performs best. The entire process is very simple and produces best subject lines for e-mailers and blogs.
Mention is the best tool which allows a user to monitor their brand’s presence across the web. It mentions the brand and keywords one wants to monitor on social networks, blogs and more. It is also used as a social feature that allows an individual to response to the mentions of the brand, and to share the industry news.
Bulkbuffer is the coolest social media marketing tool that allows a marketer to upload items to Buffer in bulk. It is a perfect tool, which helps one to schedule for the week and to share content from a large source.
It is the most powerful tool to manage various circles on Google+. It plays two important roles on Google+; firstly filtering content in the news glide, secondly notifying the target audiences of new content. With the help of Circloscope a marketer can include everyone who commented on Google hangout by creating a circle. Thanking all the participants and asking them to share recorded YouTube video to your circle is easier and keeps the user connected to the brand.
Quintly gives a marketer an in-depth analysis of social media and helps to track business on various social media channels like Facebook, Twitter, Google+, LinkedIn and Instagram. It measures the brands’ performance with competitors and comes with customized dashboards, because of which one can focus on the stats that matter most to the business.
Twitter Counter is useful to check one’s account performance. It is a free tool which comes with the feature to track any changes in a brands’ follower count and predicts future growth over time. It measures how quickly the followers are growing and helps the brand/business/individual to make decisions about the content shared. Twitter Counter is a perfect tool for small and medium businesses and busy managers who look to manage their twitter performance quickly.
NOD3X is a social network analysis tool, which builds relationship with influential people interested in similar topic of research and grows a marketer’s reach for their brand. It has a feature of Live Feeds tab that helps you to monitor which social networks give the content highest engagement level, what day and time to post and influencers to engage with. It is a brand monitoring tool, that track all engages and conversations around the brand. NOD3X has a feature of viral campaign that allows the business to grow. It also helps to identify influences as soon as a marketer starts a new project. The influencers are ranked by 3 R’s- Reach, Relevance and Response. Reach takes care of the presence (number of people in the audience), Response calculates the number of posts or content closely related to the project and Relevance measures the content of a potential influencer and their connections within the network.
Crowdbooster is a social media tool that helps gathering data from Facebook and Twitter. It gives essential information of social media strategy such as total reach, engagement and how often people are likely to view the latest posts. This tool will assist you to improve your social media strategy and give information on what is working and what is not. It also helps in connecting with new Twitter members, who are interested in similar business or brand.
A free social media tool Bitly also known as power of the link has an ability to track clicks, bookmark favorite sites and pages. It also features real time- analytics. It controls the brand and captures data. With the help of Bitly, the marketer can analyze and understand the actively engaged audiences. One can target the audiences and connect to marketing cloud. It works across multiple social media platforms like Twitter, Facebook etc. Most of the social media marketing agency can go with Bitly as it is a free tool.
A cool free app known as Everypost is very helpful tool to manage posts on various social media channel from one place at one time by a marketer. One can simply write a message, add photos and videos and send it across various social media channels like Twitter, Facebook, LinkedIn, Tumblr, Pinterest, and Google+. It allows individual to create post as per convenience in a most effective manner and save time. It also customizes content that is suited to the targeted audience before cross promoting.
14. Sprout Social
Sprout Social is another platform to manage posts, monitor and analyze it across all social media channels from one location to another. It has features like Social CRM tool that includes shared customer records, analytics and unlimited customer reports etc. Other features like customer support which has a helpdesk facility, live activity updates through team collaboration tools.
Spredfast is a brilliant tool that helps a marketer measure their data of social media sites like LinkedIn, Twitter, Facebook, Flickr, Google+ and Youtube. It has a feature to know the engagement level with one’s brand across all social media platforms and also to check how many people has the brand reached to. It presents all your social media sites data in graphical form that helps the individual find and analyze reports quickly. It is also helpful to check the optimal tweeting time.
The above mentioned social media marketing tools will definitely help an individual manage, analyze, measure and track all the brand’s social media platforms in effective and efficient way. To achieve marketer’s targets quickly without any hassles these social media marketing tool have been proven helpful in the past and same can be said for the future growth.
This article elaborately explains amazing social media marketing tools, one can use it for best social media marketing results. Contributed by James Born, he works with Digifish3.com.