What is Content Marketing? An Interesting Guide for Content Marketers
Content Marketing signifies producing and sharing precious, useful free contents in order to attract people, and transform the potentials into customers, and loyal customers into repetitive buyers. The effective contents that are shared online are very much related to whatever services you sell; actually you are trying to aware your people so that they come to know, like them and also trust you to a great extent for carrying out business with you. If you’re a beginner who is trying to understand content marketing, or are keen enough in marketing your business via online, then you can’t skip without hearing all about content marketing in detail.
What is Content Marketing?
Content Marketing is considered as strategic marketing advancement that concentrates mainly on crafting and promoting useful, significant and reliable contents online that would fascinate huge number of audiences and compel a particular action, including increasing conversions, obtaining links, supports email sign-ups and also social sharing. Those who generate contents want them to have high quality and strong effect, and reach to right set of people.
Objectives of Content Marketing
While designing your content, you should research thoroughly and craft them in such a way keeping in mind the marketing goals of your business. You should focus on few important objectives that can be portrayed brilliant via flourishing content marketing campaign.
1. Increased Conversions
Whether you’re signing up an e-newsletter, or presenting a contact form; no matter what the end target is; a booming Content Marketing has the command to propel action and put a strong effect on on-site conversions.
2. Enhanced Traffic
Interesting contents that focuses the right kind of audience can pull huge traffic towards their website, and enhance appropriate website visitors.
3. Obtain Links
With the crafting of high quality contents, chances of drawing links from trustworthy websites too has increased within that specific industry or niche.
4. Increase in Brand Awareness
You should make it a point to reach the right set of audience with the exact brand messaging via your powerful content that will automatically enhance brand awareness for the precise reason only.
5. Social Media Shares
When your attractive contents are shared on the social media platforms, this will gather more likes, comments, shares and mentions.
How does Content Marketing Execute?
Knowing the actual reason for creating content is highly important for your business. A well-developed end goal compels appropriate Content Marketing campaigns. A firm strategy would focus on elements involving competitor evaluation to check what are the methods that your online rivals are utilizing; influencer recognition in your particular industry; and close observation at any of the current marketing strategies being utilized by customers already.
A unique Content Marketing plan will convey you- what the content is all about; what is the actual target for that particular kind of content; who will be the audience that will read the content; how the content will be made and endorsed; where the content will be marketed and when will it be published.
Pillars of Booming Content Marketing
Mentioned here are five well-built pillars with the help of which you require launching a booming content marketing campaign.
1. Get to Know Your Audience
Firstly you need to know for whom you are going to write your contents, before you start off. So ask few questions to yourself: Who is your existing customer? Who is your prospective customer? Which niche would find your content helpful? After you get these answers, you can apply them to craft your content and work out on the problems.
2. Plan The Content To The Sales Cycle
Being a marketer, you should produce content in order to meet the requirements of your prospective audience at every stage so that you can assist them in progressing to the next stage. The three stages are awareness, consideration and decision stage. Your content must be styled to attract various prospective audience and also at distinct stages.
3. Produce Your Content Creatively
While understanding the customer, you also should know which kind of content works well with sales cycle’s each stage. You should creatively craft your content which decision-makers look for reading them and the longer content framed by you will help you to rank higher on search engine result pages, acquire more inbound links, and acquire more social media shares.
4. Promote Content Efficiently
As content cannot be promoted by itself, you need to take the help of social media. You have to spread your content when it goes live, and the best way to promote is Facebook, Google+, Twitter and LinkedIn share, the most popular social media networks.
5. Assess and Evaluate
Did your content execute well as expected by you? When your content is published on the site, you require assessing how fine your content is executing, and then evaluate its development.
Methods to Evaluate the Quick Success of Content Marketing Campaigns
There are many tools that are accessible for evaluating quick success and value of a content marketing campaign that incorporates:
1. Facebook and Twitter approaches
You should ensure to share your content via Facebook and Twitter, and the number of likes, shares and re-tweets that you acquire actually conveys how excellently your content executes on social media platforms.
2. Google Analytics
A strong approach is put forward by the statistics from Google Analytics into how your content executes and how the conversions are produced. Success evaluations involve bounce rate, page views, goal ends, time spend on site, and operations. E-commerce tracking recognizes hugely-selling products and also displays how the content has been effectual in interpreting into produced sales, leads and enhanced revenue.
Marketo tool can evaluate the success of individual activities, comprising of form submissions, targeted email campaign, and also how the content is distributed. It even proposes a marketing sales approach along with leads, which further proposes approach into the value of return on investment (ROI).
Kinds of Contents You Can Produce
The content that you want to produce is broad and varied. The topics you would like to write about on your website covers news and current affairs articles related to your industry; industry events including meetings, conferences and fests related to the industry; product reviews; how-to guides; FAQs applicable to your business or niche; etc. Few of the kinds of content that can be produced can involve:
1. Blog Posts
The blog posts on your website can cover all styles of topics that relates to your business, along with vibrant images which can create good engagement with the audience. A business blog in your site develops brand awareness, adds significance, and lets you promote about your work extensively on social media platforms through likes, comments and shares.
2. Whitepapers and User Guides
Both of them allows the audience to achieve in-depth understanding and approach into a particular product, service or topic.
3. PR Mentions and Quotations
You can write quotations and PR mentions in appropriate websites, industry publications and resources that will help in constructing power and authority from the third parties, drive huge traffic, enhance brand awareness and gain link possession from trustworthy sources.
You can publish SlideShare related to your business that lets your audience to share those presentations on social networking platforms in a great engaging way. You can insert the presentations in your business blog posts for enhancing user engagement, value, and crafting noteworthy content.
5. Infographics as well as Visualizations
With the use of Infographics, you can easily present statistics and important data in an appealing way that is superbly visual and informative.
Microsites are unique means to include persuasive and appropriate content to a website that discusses a specific topic in detail, thus increasing user experience.
7. Other Types
Other distinct type where you can produce your idea are through videos, press releases, reviews, webinars, guest features and interviews, twitter chats and podcasts.
Ways to Promote Your Content
If you want to promote the content created on the website successfully, then you are recommended to direct them via owned media, paid media and earned media channels.
1. Owned media
Owned media is the one that you possess already. Your contents can be shared on your social media profiles such as Facebook, Twitter, YouTube, or LinkedIn; your company blog/accessible website; and SlideShare, Tumblr and Visual.ly.
2. Paid media
Each of the paid media such as Pay Per Click (PPC) advertising, Native advertising, Paid social and event sponsorship and Remarketing via Google AdWords, can be applied in definite way such that they suit well within your strategies and objectives.
3. Earned media
Earned media such as social groups and communities proposes worthy exposure in the targeted communities because of its prospective reach and unquestioned reliability. This media is basically regarding achieving trust and obtaining acceptance from trustworthy third parties.
Hence, we hope by now you might have understood about content marketing and its benefits. Now you can effortlessly implement this content marketing in spreading your business to great heights! You can feel free to contact us or leave a comment anytime.