What is Pay Per Click? Detailed Introduction to PPC Campaign and Marketing
Pay per click or PPC is basically a representation of internet marketing where the advertisers have to make a fee payment every time one of their ads gets clicked by the viewers or clients. Instead of trying to gain visits purely, PPC is actually a method of buying the visits towards your website.
One of the trendiest forms of PPC is search engine advertising. Through this the advertisers are permitted to start bidding for advertisement position in the sponsored links of search engine, when anyone looks for a keyword which is regarding their business offer. Take for example, if bidding is on the keyword ‘PPC software,’ your ad might display on the top position on Google’s result page. So whenever your ad is being clicked each time, sending a visitor towards your website, you need to pay a small fee to the search engine.
Know more about: What is Search Engine Marketing?
You require putting your time and energy in establishing a successful PPC campaign; that begins from researching and choosing the perfect keywords, and then arranging those keywords into well-sorted ad groups and campaigns, followed by placing the PPC landing pages which are being rearranged for the conversions. The advertisers are awarded by the search engines for crafting targeted pay per click campaigns by charging less pay for ad clicks. If your advertisements and landing pages are very much helpful and fulfilling for the users, then Google charges you minimal pay for every click, thus directing towards better benefits for your business. So firstly go through these tips, and then begin using the PPC campaign!
Significant Steps to a Successful Pay Per Click Campaign
When you know about your customer, how you are going to advance, what you want to endorse, and also have an accurate marketing message, you should now be aware of the 7 strategy steps that you can apply for your PPC campaigns.
1. Recognize the product you’ve put up for sale
When you want to sell iPod cases or tablets, you have to decide the particular range that you would like to promote. You should focus on the price that you’re offering that product and how competitive you stand in the market regarding customer service, price and delivery. Look for some creative ads of your products and put them on search engine that would pull your customers to buy them.
2. Keyword research as well as PPC
You should make use of Wordtracker OR Google AdWords Keyword Planner for researching the ideal keywords, and this is mainly better for coming across any negative keyword. In PPC, you have 3 distinct match types including broad, phrase and exact. While executing your first PPC campaign, you can utilize broad matches for getting results, for example, if you’ve entered ‘iPod nano’, the broader match result would come as ‘MP3 nano’ or ‘iPod classic’. You should use the exact match when you are fully ensured that they are absolutely the best keywords you should go with.
3. PPC campaign should be made section by section
A proper PPC campaign should begin with sections. For example, you iPod cases website includes sections for classic accessories, Nano accessories, and one for iPhone and other for iTouch. Each of these sections is a specific campaign and each covers an individual Ad group that is a set of keywords. The more applicable the ads and the keywords present in each AdGroup, the more enhanced is the Click Through Ratio (CTR).
4. Ad variants
You can have distinct ad variants through PPC campaigns. Therefore, you can include text ads that can boost your CTR. While offering distinct types of ad, you can have a better check on any samples that displays which ad has been clicked, and which ad hasn’t been clicked.
5. Construct particular landing pages
You should make sure your every product should include its own page, along with an apparent ‘buy button’ and a good portrayal of your product. You should connect the ad directly to that web page- the particular should reflect the ad that should further reflect the landing page. You have to make your page loading very quick because it hardly takes few seconds for the people to decide whether to stay on that page or not. Well you should use PPC for acquiring more number of people in your Landing Page.
6. Use analytics and pay heed to your bounce rates
You should make use of Google Analytics or Yahoo Web Analytics that will assist you to come across your PPC and SEO keywords. The Analytics will help you to learn what people do after they enter your Landing Page. You should also focus on your bounce rates as it is a significant marker in PPC. If you’re acquiring more than 50% high bounce rate, but only 3% or so high CTR rate, you require executing on your landing pages. Your Ad text should match to the Keyword Query. You may require more of negative keywords in order to acquire more appropriate traffic.
7. Improve your campaign
You should give full focus on your campaign, learn something from it and keep improving it too. Among all the keywords, only 20%-40% may provide you actual value; so you should always offer those keywords or AdGroups that should deliver an optimistic ROI.
What is a PPC Ad Campaign and Why is it so Essential?
The Pay Per Click advertising or campaigns are the major method of doing advertising on the internet, and the three biggest players in the market include Google, Bing and Yahoo search engine where you can display your ads.
While using a clickstream analysis, it is the tracking system that will convey you what the audience actually does on your website once they approach them via PPC advertising. This will help you to handle your advertising and decide on the superb ways to acquire quality traffic, craft action that produces revenue, and change the visitors into customers.
The PPC advertising is formed on the keyword selection. So it is important to select the right search terms and keywords. A perfectly administered PPC advertising can come up with strong traffic that achieves better results. With the help of a search focused pay per click campaign, you can effortlessly run your ads just beside the assured search queries. For example, if your company is selling health drinks and wants to advertise on Google, you can easily buy the ad space adjacent to the query ‘health drinks’ in order that whenever anyone types that particular phrase, your ad will be displayed there.
Another meaning of ‘PPC ad campaign’ mentions to the pay-per-click AdWords account structure. You will notice that inside a Google AdWords account, for example, accounts are placed from top down: AdWords Accounts followed by Ad Campaigns followed by Ad Groups followed by Keywords/Ad Text/Landing Page URLs.
You should keep in mind that you should create unique campaigns that should direct your advertisements at particular geographical regions; advertise on definite platform, and manage your budgets, and whether your campaign is running efficiently or not. You should continuously improve your quality of every PPC ad campaigns in order to gain remarkable traffic and bring benefit to your company.
Why are the PPC Ad Campaigns Vital?
The setting that you would craft at the campaign level will permeate down in every portion of your advertising attempt. Producing a smart campaign arrangement can assist you to target the right niche people, save your valuable money and hold excellent command over your ad messages and spend effectively. While structuring a chain of series, you will like to reflect upon crafting your PPC ad campaigns that includes Ad campaign everyday budget; Search network (Google, Bing, Yahoo, etc); Content network as well as Content bids; Location placement and Language targeting; and Creative campaign status.
Pay-Per-Click Marketing: Use PPC to Put Up Your Business
Pay-per-click marketing is a method of applying the search engine advertising for producing clicks towards your website. The sponsored ads that are viewed on the top position of Google’s search results page, marked in a yellow label is known to be pay-per-click advertising. You have to pay small fee to the search engine when your ad is being clicked and a new visitor is sent to your site. When your PPC campaign is nicely organized and running efficiently, that fee will be minor, for the reason that the visit is more significant for your business, than whatever you’re paying for it.
Pay-per-click marketing is really useful for your business as well as everyone.
PPC marketing is good for searchers
Searchers generally click on the paid search ads quite often. As everyone is using the search engines while finding products and services, the results involving the ads are hugely applicable to what you are searching for. Google has also grown a better formula for making sure that the PPC ads meet up the requirements of users.
PPC marketing is good for advertisers
Advertisers are presented an ideal method of placing their messages to the viewers and audiences who are in quick search of finding their products and services. The advertisers are now able to evaluate the traffic quality easily that proceeds from search engine clicks.
Advantages of Using Pay Per Click in the Web Marketing Campaign
Pay per click includes many advantages towards your online marketing campaign. Before you begin to use PPC in your campaign, you should know about these advantages. Mentioned here are few of the advantages:
- Pay per click is a structure of advertising which anyone can execute.
- It provides the advertisers a good control over their budgets as well as their audiences.
- PPC involves a huge amount of liability concerning where the sales has risen, how much it priced, and which keyword and ad activated the sale.
- With the use of PPC, you can make the audiences visit your web pages frequently and quickly too.
- PPC even offers you proper flexibility for handling the amount that is spent as well as the frequency of your advertisements.
- When your company is immensely competitive in the market, you can exercise PPC for getting a niche that you can focus in or that are not as competitive as the others.
Well, we hope you might have understood clearly about the search engine marketing and pay per click, and their benefits and services they provide. You can now certainly use them for tremendous growth of your business in very short time.