Why Business Startups Should Spend on SEO?
Thinking about putting up an online presence for your business is without a doubt, the most strategic marketing technique you can do for your business. The thing about having a web presence is that you will be able to connect with a good number of potential clients who are actively seeking for your kinds of product or services.
Online presence is extremely helpful as it helps your business obtain a substantial amount of profits at a lesser amount of money and effort.
Marketing online could be kind of easy. However, you must think about the possible competition that may surface along the way. Online marketing does not end the moment you got your website running, it is basically the start instead. Certainly, if you want to win over the competition, you must have your website optimized for search engines.
Management of website could be tough. When you fail to optimize it for the search engines, the chances of your website to be seen by prospective clients would be very slim, even close to useless. Some of the business startups in India who is spending on SEO to make their brand more stronger – CouponMachine, Droom.in, ZopNow.com, BabyChakra.com and many more.
Know more about: What is SEO, SEO Best Practices and SEO Strategies for 2016
Below are some of the most crucial reasons why business startups must spend on SEO :
UX or User Experience
Modern SEO is about giving the users the friendliest and best experience while they spend time around the web. Search Engines, especially Google would want to provide its users just as what they are trying to look for.
Now, every good SEO agency would do everything to give what Google wants (this would give their agency more credibility) which could result in a number of benefits like having a user-friendly site, making you and your users satisfied. Mainly a happy user will more likely to become a returning visitor.
Consciously or unconsciously, people tend to have a great trust on Search Engines. If you are able to practice good SEO, chances are, Google will put you on top of its search result when someone is actively looking for your products or services.
Growing leads at an exponential rate is completely possible through SEO. When a user finds you at the top of the SERPs, he or she will confidently talk about your business to their friends, family or to the followers of his/her social media accounts, leaving links directed to your site, which will then be greatly possibly clicked many times.
What is good about SEO is that you are trying to attract leads who are already looking for your product or service. You don’t have to do weird things just to gain an audience. All you have to do is put your website on the first page the search engine results and then half of your battle will be over. Once they are on your website, you can have the best chance to convince them that you are a better company, allowing you to obtain optimal conversion.
Better Brand Exposure
SEO will help your brand to be exposed on various platforms, may it be on search engines or social media. Basically, the more your brand is exposed, the more it becomes noticeable, allowing prospect leads to remember your brand the moment they are going to need products or services like the ones you are offering.
Get Prime Insights about Your Consumers
Technically, when your website is properly optimized, it will greatly increase your search engine visibility, usability as well as credibility, increasing traffic to your site. The moment you obtain higher number of site visitors, you can track some valuable information about them with the aid of Google Analytics (something that every website should have set up).
See what browser they use, the key words they are searching, the technology they use, the location, the specific times they are most active, the amount of time they spend on a page and so on. This information will aid in you in discovering essential information about your target market, develop a more effective advert and be able to determine tactics that are based on facts rather than just mere guesses. SEO allows you have to have a better insight about your customers and the better you know them, the better products or services you can provide
Organic Rankings are Way Cheaper
Organic rankings are way cheaper when compared to paid rankings. Most paid rankings may yield instant results, but again you must pay greater amount for them. Numerous individuals go for SEO for good. In fact, many SEO agencies offer their services for reasonable prices.
Basically, even though SEO may take an ample time and effort, it’s worth it when you feel the return you could get.
SEO Won’t Go Away
Some may not admit it but the reality is that we have grown dependence on search engines so much with the convenience they offer when it comes to information resources. Mainly today, we seek of Google’s help in searching for anything and everything from what to buy, where to buy or to find a good place to eat out, to what time a physician will be available. It is simply a convenience we have grown to depend on and as long as people needs something, they will keep on searching and basically, your business must be there for the people to find it.
Compared to most marketing techniques like printed ads and other forms of social media marketing, SEO helps your business in getting the targeted traffic that you need. With SEO, you show up when someone is proactively looking for your kind of products or services. When you are able to use correct contents, keywords and other elements of SEO, your website will be on the top results of the search engine when someone searches for the types of product or services you’re offering
A winning strategy indeed, SEO will help you get into the top results of the SERPs, show up for the correct searches, attract better leads and achieve greater conversions. Some may have proclaimed the end of the SEO over the last years, but it isn’t, it’s still completely alive. Basically, what has gone are many of the black hat SEO practices.
This article is contributed by Melissa Symonds is a freelance writer and a content specialist at LinkVistaDigital Inc.